Sony's Marketing Failures Have Caused the PS3's Downfall

[radha]

theprof00 said:
That's true Nintendo is very direct. However, they can afford to be. All they need to show is someone the public likes or relates to, and them playing the game.

Sony can't use that model. People won't buy the system because it is simply too expensive. You use that model when you simply want people to see themselves buying the system, ie people who are on the fence. It's message is: "everyone has one already, be part of the group and buy one already"

Nobody is on the fence about the PS3, you either do not want one or you can't afford it.
MS uses a blitzkrieg model, showing hundreds of games because well, MS does have a long list of franchises.

MS's message is:
"Look at these games. OMG there are so many amazing games, and they're all exclusive. Even if they're multiplat, you wouldn't know because we'll market the game ourselves so that we can put 'jump in' at the end of the commercial, and leave out PS3. Get a 360. It's cheaper, better, and has more games than the competition".

Sony doesn't have the money to do this for every game that comes out, and on top of that, it has some of the biggest franchise names, but not a bountiful supply of them like MS. However, when that changes, and when they have a larger budget to work with, they will show a more direct ad style like MS does. However, this is not the time.

Sony has to rely on hype and long term exposure through word of mouth because a) they cannot afford advertising right now.
b) It's hard to convince people to spend 400-600$

THe PS3 is close to two paychecks for many people, while the competition is less than one paycheck. It is a lot easier to sell and market to that kind of circumstance.

 

 

nice and well contructed comment as always