Sony's Marketing Failures Have Caused the PS3's Downfall

[Stefan.De.Machtige]

theprof00 said:

Stefan.De.Machtige said:

theprof00 said:
anyone who mentions the crying baby should first learn that marketing is not always meant to be a direct message to go and buy the product. Oftentimes marketing is simply to promote "buzz"; Judging from how much I've heard people say "SONY" in relation to that commercial, it was a successful commercial.

More successful in fact, than the one where everyone's t-shirts were games. I did, however like the commercials they did entitled "reflections" and they should have kept those up because they were cool looking, interesting and only about 10 seconds long. ALl they needed to do was throw a little more gameplay in there and they would have been perfect.

I see MS and Wii ads at least once per hour. I haven't seen a PS3 commercial in ages besides the Killzone 2 one.

The buzz, you got form the baby ad, can't be a legal one. To get 'buzz' you need to show fun, some trill and style. The frequenty is also important. Sony won't forget that next (if they decide to  commit) generation. There gonna have too.

 

You must admit that that commercial is the most talked about commercial this generation.

Mere exposure effect: Just hearing the name of a product enough times will generate a desire to have it. Obviously not among everyone, but mere exposure is said to affect 74% of the population. Just think about how many times the word "Sony" or "PS3" was written while people were talking about it online. You could doubt the verity of mere exposure effect if you want, but I won't argue back because it's proven scientifically and that's enough for me.

Like I've said before, selling 20M 400-600$ consoles is a huge record.

 

It is true what the say: There is no such thing as bad publicity. But in this case the goal was to attract the mainstream (sort of casual) audience. The baby didn't do that. I even remember a really strange one with chimney's. Most commercials failed that purpose.

Nintendo sends the constant message 'wii = family fun' to the public. Sony's message was confussing or simply lacking and is now a tad better.

Sony does have some (real) loyal customers or fans. They bought in high mostly because the PS2. The rest are techgeeks. Will that happen the next generation? Not that many. Sony better has a plan, or pay someone for one.

When a friend bought the lauch PS3 we talked about who would win. He said: Sony for sure. A big techfan. I said: the wii because it had sometihng new and fresh appeal. He said: it was a gimmick and bragged over the six-axis as a counterargument. I replied: that's not the same. I stated that the wii could appeal to many people and we'll see who wins.

In hindsight i think he couldn't see why because he transferred his own needs to the whole public. He assumed everyone would have the same needs or desires. That is something Sony did too. It's the same what happened with Nintendo and the N64.