Sony's Marketing Failures Have Caused the PS3's Downfall

[Stefan.De.Machtige]

theprof00 said:
anyone who mentions the crying baby should first learn that marketing is not always meant to be a direct message to go and buy the product. Oftentimes marketing is simply to promote "buzz"; Judging from how much I've heard people say "SONY" in relation to that commercial, it was a successful commercial.

More successful in fact, than the one where everyone's t-shirts were games. I did, however like the commercials they did entitled "reflections" and they should have kept those up because they were cool looking, interesting and only about 10 seconds long. ALl they needed to do was throw a little more gameplay in there and they would have been perfect.

I see MS and Wii ads at least once per hour. I haven't seen a PS3 commercial in ages besides the Killzone 2 one.

The buzz, you got form the baby ad, can't be a legal one. To get 'buzz' you need to show fun, some trill and style. The frequenty is also important. Sony won't forget that next (if they decide to  commit) generation. There gonna have too.