| *~Onna76~* said: I don't know but the title is speaking into past tense, like in the sense it's already dead and I think that is utterly nonsense. PS3 is not even a year away from its release. If the author would have written the book " Xbox 360 wa, naze nihon de daremo kaitakunai no ka? (The 360, why does no one want to buy it in Japan) Then I'd say yeah you're right publishing a book like that. |
At what point is it acceptable to call the PS3 a failure then? When Sony is forced to stop production due to lack of demand?
The reason why this book has been produced now is the exact same reason why business textbooks that are printed today include case studies of the iPod and iPhone; analysis of a successful or unsuccessful product is far more interesting and valueable when you can (vividly) remember the introduction of the product and you can study the fallout from the decisions that lead to its production and marketing.
It probably is too early to say that the PS3 won't see its sales pass the Gamecube, but it is entirely fair to say that the PS3 will never see sales of the Playstation or PS2, Sony's mistakes lead to the revival of a dangerous competitor, and that the PS3 may never become profitable. Many of these things can be seen as a failure to handle the PS3 appropriately











