mitsuhide said: Sorry but when the PS3 has actually failed to make a profit for Sony by the end of this gen(in 5-6 years) then you can write this book but until then you cant.No body wrote a book on why the Xbox failed? and the Xbox actually failed because it never made a profit. |
A book about the Xbox's failure would be uninteresting because no one expected it to make a profit. Microsoft considered it an entry product into the lukrative home-console market where billions were being made. The sequel to the original Xbox, that's the one Microsoft assured would generate significant profits and turn any left-over costs from the original Xbox into profits.
so the japanese are moronic for reading a book analysis a bad business move
It was really a huge series of bad business moves and bad business communication. Releasing the PS3 at $599 was most likely due to a communication breakdown between Sony authority and Kutagari, who never cared much for authority.
There is probably a lot of interesting analysis in this book. There is already no denying that the PS3 is a relative failure -- it was a foregone conclusion that the system would come out and sell like hotcakes, not come out and struggle for third place especially against a hamstrung opponent like the Xbox 360, which has literally had millions of hardware replacements and repairs. If I was a betting man, I'd literally bet that Microsoft has had at least 10 million repairs or replacements so far. I don't know a single person with their original xbox or their original repair. Everyone I know has had at least two repairs.
The PS3 has yet to crack 5 million units, so to assume that it will sell more than 46 million is foolish at this point.
Just a couple of years ago you would have been called insane if you were to predict that the PS3 would only sell 4.5 million units world wide 10 months after its introduction. No one would've predicted that. People are *still* predicting the PS3 will have great numbers despite all of the contrary evidence we've seen.
Could it recover? yes, it is still early enough to recover and sell well. But there is a lot of distance and time and a lot of critical business decisions to make between how the PS3 has sold so far and it finishing the console race in a respectable position. And the statements Sony makes about the PS3 being a 10 year product are silly -- the PS2 may be a ten year product because of its /cost/ against the the PS3's price. I'm going to go out on a limb and say that the PS3 won't be $129 or $100 6 years into its life cycle. In fact, I'd be surprised if, six years in, the PS3 was less than $200. At that point, the PS4 will have been on the market for a bit and won't likely have been released north of $400. The high cost is not a mistake Sony will likely repeat.
The PS2/PS3 cost discrepancy today forces Sony to price these two consoles for the PS2's continued success, and even the PS2's level of success world wide continues to drop drastically year on year.