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Forums - Nintendo Discussion - Reggie, the Million games profit and a unfortunate declaration to NYT

alfredofroylan on 31 March 2009

Why Unfortunate??

Reggie Fils-Aime, chief marketing officer for Nintendo of America, said publishers of games for its Wii console needed to sell one million units of a game to turn a profit. He said that was a lower threshold than for the other consoles. Only 16 out of 486 games for Nintendo Wii game machines have sold more than one million units as of March 1, according to NPD, which tracks the sales of consumer products. (Nine of the best sellers are made by Nintendo.)

Mr. Fils-Aime said Nintendo recognized the economics were changing when it developed the Wii. He said the company deliberately did not add high-definition capability to the Wii so games would be cheaper to make.

http://www.nytimes.com/2009/03/30/technology/30game.html?_r=1&hpw

Well first of all some games at 360 made a profit at 600k. Seems like Reggie (or the NYT) forget to put the budget for the game as a indicator for that number, yes some high budget AAA titles like Mario Galaxy need that million but honestly I can't believe that a crappy, cheap game like Carnival Games needed that number.



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phisheep on 31 March 2009

Seems also that somebody forgot America isn't the whole world!



wfz on 31 March 2009

Yeah, since when is America the entire world?

And that's quite a blanket statement for Reggie to make (about the 1m break even point for all games)... I don't understand what just happened!



alfredofroylan on 31 March 2009
wfz said:
Yeah, since when is America the entire world?

And that's quite a blanket statement for Reggie to make (about the 1m break even point for all games)... I don't understand what just happened!

Yes I think they're going to make a correction for that note in the future, things like that make Investors angry.

 



thekitchensink on 31 March 2009

This fails, epically. I laugh in their faces if they think that only 16 out of the nearly 500 Wii games have turned a profit.



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shams on 31 March 2009

Maybe he meant $1m in revenue...



Gesta Non Verba

Nocturnal is helping companies get cheaper game ratings in Australia:

Game Assessment website

Wii code: 2263 4706 2910 1099

Khuutra on 31 March 2009

I'm staring, dumbfounded, because the gears in my brain seem to be grinding together.

I hope shams is right, because Holy Hell.



TheSource on 31 March 2009

I doubt most 360/PS3 games need to sell a million units to profit, which means its very unlikely that Wii games need to sell a million units to profit.



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When there are more laws, there are more criminals.

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phisheep on 31 March 2009

The more I read this, the odder it seems:

- How long is it since Reggie was "chief marketing officer"?

- Is this talking about publishers or developers or both?

- I suspect the words 'fewer than' have been missed out before 'one million'.

Shoddy research.



shinyuhadouken on 31 March 2009
phisheep said:
Seems also that somebody forgot America isn't the whole world!

 

I really thought it was.



Not a 360 fanboy, just a PS3 fanboy hater that likes putting them in their place ^.^