All Analyze forgot one major point of the Wii, When you able to get the female hooked on to a product, their spending power is alot greater any guys. I dont have to argue on this point, you guys just go look at your girlfriend, or wife and be honest how many stuff she purchased and only used a few times or never use it? The Answer would be "too many", this same goes with videogames. My sister and all the female I know that are hooked on the Wii, everyone of them is buying so much software that they dont even know why.