http://www.consolecommunity.com/xbox-360-news/11940-moore-xbox-360-planning-ignored-nintendo.html

Nevertheless, if you think MS isn't going to try(and most likely succeed) in taking the leader out, you don't know Microsoft. Thats what they do, and have always been doing. Leader is Nintendo now...so...and we all know they are not going to try to take Ms out of the console business as thats not what they do.

It's true anyway. Last gen traditional gamers (aka PS2 and XBOX owners) are primarily PS3 and X360 owners. Wii owners are either brand new gamers, nintendo fans, or non-traditional gamers. The fact is the console market has segmented right down the middle 50% wii and 50% PS3/X360. There is just not much crossover.

When this gen ends im going to own probably close to 50 PS3/X360 games and maybe 5 wii games.

There's a fine line between ignoring someone in on's planning and not intending to beat them. They thought they would beat Nintendo out of hand. It didn't happen.

Last generation they thought they stood a chance against the Playstation. That didn't happen either.

Microsoft's bad-ass, but they're not the reason the Playstation 3 didn't win the console war this generation. Nintendo is.

And Microsoft has, up to this point, not been able to wrench first place away from anyone. It's not going to be any quality inherent to that company which allows them to do so, eventually, it will be the marketplace itself, and it will be fleeting and temporary.

I beg to differ.  Sony kicked their own ass.  They easily could have kept MS in the low ten percentile range had they done things right.  Instead they gave MS and Nintendo the chance to eat away at them from both sides, with MS taking huge chunks of the traditional gamers and Nintendo taking huge chunks of the non-traditional gamers.

Edit.  Hit post too soon.

Nintendo's market share is hugely based on a brand new segement of the market.  Frankly speaking neither MS nor SONY could possibly hope to grab that part of the market at the moment.  They are non-traditional gamers: they don't want to invest large sums of money, they play comprise a wide swath age group, are perfectly happy with mini-games.  MS and SONY just do not have that image and I wonder if they could ever.

In spite of the fact that I disagree with you, that's just semantics. The point is that Microsoft isn't the one who did that under their own power.

When have they succeeded in "taking the leader out?" Their Zune did nothing to the iPod, and their Xbox is being dominated by the Wii (in sales, not to mention profit).

Sony's fall from the top cannot entirely be attributed to Microsoft. If they left after the Xbox, the PS3 still would have failed badly - possibly doing even worse, as the 360's strong start helped justify the costs of most HD games.

This is the South Korea Marketplace, where the biggest problem is people who don't play consoles, not the other console manufacturers.

Also, this is 100% flame bait thread, as it is obvious that Nintendo of Japan, America, or Europe have never stated this, and they do believe that Sony and Microsoft are their competitor.

Talk about out of context.

@Disolitude: Well, there's not much of reasons for M$ to try to take out Nintendo, except that it's the only strategy M$ knows. But, as long as Nintendo doesn't pose a threat to Windows, there's really no reason for them to go after Nintendo (but plenty of reasons to make money).
The problem M$ faces is, that what they have against, is a company that makes hefty profit even with relatively low sales and has very good financial situation. Think about Google and Apple, M$ would have taken both out, if they could do that. Also, Nintendo and M$ have a different take on the customer, when the odds are against M$.

In the end, if they'd decide to go after Nintendo, it propably would only lead to billions in losses and Nintendo still raking in cash. Of course, Nintendo doesn't want to be on a line of fire.

@Khuutra

All I'm saying is that MS will go after the leader. While Nintendo will not try to eliminate the competition.

Sony tried to eliminate MS as well, and they are fighting back and forth.

Xbox 1 was a market testing console, Bill gates has said this many times.

Things they learned:
- Don't launch a year later than competition
- Get amazing 3rd party support
- Dont make it cost the most

Looking at xbox 360 launch and mistakes PS3 made...they succeded 100% on what they intended to do...but they made new mistakes (RROD).

I'm just saying that for next gen, Nintendo will be on the disecting table.

Nintendo failed in doing both of the highlighted things and still kicked the 360's ass into its teeth.

Microsoft hasn't been able to shatter the hold of the leader on a major consumer electronics sector since they headbutted Apple. They haven't made any headway into portable music, and their marketshare in the video game sector has been improved, but not by a lot.

Microsoft's reaso nfor going after Sony was to prevent the Playstation brand from becoming a PC replacement (which is what Sony was aiming for all along). Nintendo doesn't present tthat kind of threat. And Microsoft knows - just like Apple knew twenty years ago - that going after Nintendo on its own turf, even if you are successful, is going to be a violent a short-lived affair.