I agree with some of the statements in here.
I do agree that the marketing has gone downhill for Sony, it will pick up in time, but they've been investing in so much technology, there's just too much to spread around :P Microsoft doesn't need to advertise it's OS, it's only really got zune and the 360... Whereas Sony does everything from entertainment, to robot/mp3 players :P
I don't think Sony's lost touch with the userbase at all, they're just creating a future. Many companies like to throw out the heavy hitters right off the bat to generate sales, it seems to me like Sony prefers making new IP's, to create future blockbusters :P I mean take a look at the Nintendo side, it's a constant bitching for another mario, another zelda, another smash brothers, it's like they're new IP's went completely un-noticed because the already got to sample "the goods". Sony's new IP's brought a slew of million+ sellers, and some great recognition ^^
All in all, I think Sony plans they're business model to be profit over time for everything, as opposed to go big or go home. Although that's just my take.