Turns out there was a misconception about the blu-ray exclusiveness for Target.
http://www.engadget.com/2007/07/28/false-alarm-targets-not-giving-up-on-hd-dvd/
"Turns out they're just installing Blu-ray aisle end caps, thanks to a new promotional deal with Sony, but HD DVD isn't going anywhere."
Should we change the news post about Target & Blu-ray?