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Turns out there was a misconception about the blu-ray exclusiveness for Target.

 

http://www.engadget.com/2007/07/28/false-alarm-targets-not-giving-up-on-hd-dvd/

 

"Turns out they're just installing Blu-ray aisle end caps, thanks to a new promotional deal with Sony, but HD DVD isn't going anywhere."

 Should we change the news post about Target & Blu-ray?