Why are you embarressed? You just went on the figures put before you. I still don't buy them personally especially after seeing 'Other Europe' change from 360 being last to beat the Wii.

The only difference is price, if the PS3 was £130 or £170 or £200 then it would be selling a lot more in my view.

Sony should be able to afford a price cut in EU. Infact they should jsut drop it anyway out of respect for crewing us over this long paying so much when the US pays next to nothing.

@The Fury: You're ignoring taxes (VAT specifically; see my post above) and Yen exchange rates. Sony doesn't care about Euro->dollars, they care about Euro->Yen.

Maybe I'll write up an article about this in the next few days for the front page to clear up some misconceptions. It's a pretty big deal for the holiday season, both for Nintendo and Sony.

  I agree that the 360 and its successor will co-exist for some time but I'm not quiet sure it will co-exist as long as the PS1 and PS2 or the PS2 and PS3 did.  I'm sure that it will co-exist longer then the X-Box and the 360 but thats not saying much because MS basicly killed the X-Box before the 360 came out.  Anyway the only think that is certain in this gen is that the DS will sell over 100million units.

indeed.

not intending to slam wii music, but i saw a couple at best buy (i was there to pick up valkyria chronicles) and the woman was gushing over wii music.

i've been mildly interested in getting that game almost to see how "bad" it could be (according to reviews). after looking at the back cover though, i put it back down. those kids looked too goofy.

OT: ... that was a good analysis on the cost conversion. a £50 does seem a bit excessive of a drop though... but it'd be nice for sure (if that same price drop would happen here in NA).

I've included taxes before and it still works out we pay more. Now fair enough recently the £ has lost to the dollar so maybe it is more fair then it used to be but at one point during the £1-$1.9 I don't think it was.

£300 (without VAT it's £247) was about $575 at the time, that's including VAT. $400 to get to that much would have to be about 40% VAT to make up for that and i know different USA states have different VAT ranges but are any at 40%?

You are right on Euro to Yen though, Euro has been strong for a while. I'll give you that. In the end to many I'm sure it feels like we are being made to pay for the weak US dollar. Sony can outweigh their losses there with less loss in Europe.

maybe embarressed is a strong word. but i had a mindset and a lot of my hopes for ps3 staying within line of competition this christmas was riding on it having a foothold in europe. that's clearly gone now. unless there are further adjustments that swing sonys' way.

i still think ps3 will do great for a console of its price. but we all know where the ps3 will end up this christmas after this huge adjustment.

With £1 = $1.9 and 17.5% VAT (correct for UK I believe), £300 was $485 which was admittedly quite higher than USA was paying. Currencies have gone all over the map for the past few years (especially the past year) so it's understandable that companies don't adjust prices all the time.

I guess the point is, us Europeans aren't being nearly as much ripped off as before.

DOATS, you still think the PS3 could surpass the 360 before 2010? (if you ever thought that in the 1st place, I mean >_>)

not right now i don't!

UK is 17.5% one of the lowest oddly. And you are right, no where near as ripped off but this is because of the failing world ecomony, this will recover, it's just where the $to Euro/£ will sit after it. Then again, when the PS3 was released (March '07), the exchange rate was £1-$1.96, it remained around that for over a year, then now has only slumped.