That's 30 million in revenue that is split between retailers/developers/publishers. That's why the number is so high, because the revenue doesn't go straight back to the makers.

Edit: Post 1200! 

Do you think that lair/warhawk/heavenly sword are really going to make a lot of difference for sony?  I just don't know.  In a way it is great that Sony is finally getting plenty of competitive games, but the triple combo that you mentioned was meant for sony to have something, anything, to offset Halo 3. Even if I am wrong about the particular titles.....sony is still wanting to offset HAlo 3 by offering 3 AAA titles!   

Every blu-ray disc costs a few dollars to make. The retailers take several dollars off that. There are shipping costs. Stocking costs. Some won't sell until the price is lowered (and thus you make less money). Some are defective and are never sold, which is effectively money down the drain. Some are stolen. Lastly, there is Sony's take for the game, which is about 9  dollars (Heavenly Sword is first party, so this doesn't qualify, but it does for all third party games). The actual take is considerably lower than 60 dollars per game.

I really don't think Hevenly Sword will have problems selling 500k units at all. In fact, I think that it should be able to do that in the US alone. Also, keep in mind that all a dev really has to do is ship 500k units, which shouldn't really be that hard at all.

I agree, but I don't think it's because of the quality of the games: new IPs have to be phenomally good and get phenomenally lucky to really put a dent in a monster franchise like Halo. It happens, of course -- Halo was a new franchise at one point, after all -- but it's quite rare and its quite unlikely. We'll see! 

the $60 that every game is sold splits into advertising, production, development, and a few other things. Only like $8 goes to the main company.

First of all, I assume that this current promotion of the 60g model will last at least until august. When the actual levels of this console get to low enough levels, I expect sony to cut the price of the 80g model in a similar way after sales of the 60g model die down to low low levels.

I also expect that next week's sales will be a little bit lower, due to the fact that console price cuts always seem to invoke a very strong immediate response, with a somewhat weaker, but still better than "normal" level of sales, which will probably be in the high 30K's. Keep in mind that the 360 is about to get its own price cut, so that will actually decrease the PS3's sales by a bit just as the current PS3 price cut is decreasing the 360's sales by a fair bit, so I am bringing that number down from the low 40K range to something that sounds more conservative, in the low 30K range.

After the next week, I expect sales to settle again down to about 30K-35K util the 60g model is hard to find, and when the 80g model has its own sale, I expect a similar level of sales, that is until november when the holidays start pushing up sales like crazy.

Since weekly numbers are way to unreliable. I'll go with monthly but that really depends on what July numbers are.

Aug should match July numbers, $499 all month not half of it. After that sales probably increase each month due to constant software and its marketing. As long as $499 Ps3 stock remains sales will climb.

Ps3 is set for a huge ass October

Folklore
HSG5
Ratchet and Clank
Home
GTA4
CoD4 Moder warfare
Need for Speer pro street.

any one wanna bet that PS3 will surpass 400k sold in USA in october ?

Leo, please note that I was only using your post as an example, and that I wasn't only replying specifically and entirely to you. The general point is: I hope that PS3 fans can understand that some of us out there simply do not care about many of these PS3 exclusives (I think Little Big Planet and Afrika look really cool, and I think Home is a great idea, though). 

You expressed amazement that Heavenly Sword doesn't catch someone's attention. I'm trying to explain why this shouldn't amaze you, and that there are lots of people who honestly don't care about lots of games. I think you've become a much cooler poster recently, Leo, so I wasn't trying to jab you too hard. It was a general response to many posts, and your post happened to be the specific one I quoted.