Sony will be alright. They may have far fewer exclusives and be roughly $200 more expensive than both their competitors, giving them the impression of being the odd man out at game stores (PS3 has smaller game shelft than Wii or 360, and costs more, giving it the appearance of the losing console, much like the GC last gen) but they have strong brand name, some new good looking IPs like Little Big Planet, and blu ray will only get more popular as HDTV penetration goes up and BD costs go down. This holiday season though, they will probably tie or lose with Microsft due to the weak economy hurting their expensive console's sales.