Off Topic: Football is David Beckham, Pele, Ronaldo, Ryan Giggs etc to the entire world except America who turned trousers into pants and football into soccer :S
OT: I'm not sure if MS are behind all of this, but I wouldn't be surprised if they have a hand in it somewhere. The British were very good at this and it is how they won several wars and built on their colonies.
MS are very aggressive and have been sued for it several times. It's a good thing the companies wealth and power was split by the American government, had it not, Sony and Ninty would have been out of business by now. MS won't sleep until all competition dies.