Kyuu said:
Nintendo should have priced the Switch 2 higher in Japan, and slightly lower in Europe. I still don't understand why they chose to price it so low in the one market where they absolutely dominate. |
Because Japan is a very important market for them, and a higher price for Switch 2 would dramatically cut down their sales potential there enormously. Its not that they would have lost those consumers to PS5, they would just not buy a new console. Europe is not a pricing issue, its a software issue. The software that dominates in Europe is unlikely to ever be ported over to Switch 2, which means the only thing that would happen if they had a lower price in Europe is that sales would still be mediocre compared to PS5, but they lose profit margins by selling it at a worse price for them.
Look at a sales charts of the best selling titles in Europe and basically none of those games are available on the Switch 2, that reality doesn't change by price adjustments. Without appealing software the console is not appealing either.
So the reason why Nintendo made price adjustments in Japan is that pricing would be an issue in Japan, their software is very popular in Japan and thus the price was the only factor that could prevent Switch 2 from selling big numbers in the long term there, in Europe the problem is software related, and that cannot be solved in either the short or long term no matter the price.