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Forums - Nintendo - Can Nintendo turn Switch 2's pricing disaster around? And how?

According to many reports, the Switch 2 sold 75% of the Steam Deck's lifetime sales in 1 day. That's not simply a matter of price. Valve would have to make many fundamental changes in order to make the Deck a real competitor to Nintendo.

Last edited by h2ohno - on 10 June 2025

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Expecting the two to compete fiercely was a desire from the wackos who insisted that a match between a super heavyweight boxer and a lightweight could legitimately take place.



Pemalite said:
zorg1000 said:

Massively successful by what metric?

https://www.theverge.com/pc-gaming/618709/steam-deck-3-year-anniversary-handheld-gaming-shipments-idc?ref=birchtree.me

I’m not sure how accurate this is but the latest estimate is that Steam Deck has sold roughly 4 million in 3 years.

Keep in mind:
1) It's not subsidized. Every unit is profitable and a high price.
2) Has competition from the Legion Go, MSI Claw and Rog Ally which all run the same games library.
3) Has zero advertising.
4) Didn't get released in some regions until YEARS after it's original debut. (I.E. 2 years for Australia).

I think it's done better than expected all told.

For sure, I don’t think it’s a failure by any means but “massively successful” is quite a stretch. There’s a large grey area between those two sides of the spectrum that it falls in.



When the herd loses its way, the shepard must kill the bull that leads them astray.

Conina said:
Pemalite said:

Keep in mind:
1) It's not subsidized. Every unit is profitable and a high price.
2) Has competition from the Legion Go, MSI Claw and Rog Ally which all run the same games library.
3) Has zero advertising.
4) Didn't get released in some regions until YEARS after it's original debut. (I.E. 2 years for Australia).

I think it's done better than expected all told.

Yeah, but it wasn't a threat to Switch 1 sales and it won't be a threat to Switch 2 sales.

Worst case scenario for Nintendo is ~10 million less hardware sales due to PC handhelds.

The Steam Deck was clearly the better deal for over 3 years compared to the Switch 1.

And currently the Steam Deck is still the better deal compared to the Switch 2... over 99.9% of the shared library (multiplatform games, that are also available as PC version and as Switch version) run better on the Steam Deck. Because a PC handheld ain't dependant on nextgen patches which unlock higher settings to use the full performance of a new device. 

But most handheld gamers doesn't seem to want a PC handheld, they want a Nintendo handheld.

People buy a Nintendo console for many reasons... But they never buy it for class leading graphics or performance.

The Steamdeck was about the best graphics hardware you could get in a handheld. (At the time.) - Whilst also establishing and building a software ecosytem. (Steam OS)
And that's the long term plan, to build an ecosystem that locks people in and feed them Steam games that Valve gets a 30% stake on.

But we need to remember that there has been zero advertising for the Steamdeck, it's 100% word of mouth. -There is also zero retail visibility.. Which is unlike the Xbox, Playstation and Switch which is in thousands of retail stores around the globe.
And that is purposeful, if you are a PC gamer, you know about the Steamdeck. - But the Steamdeck isn't meant to sell 100~ million consoles, it was designed as a platform to develop SteamOS which will get adopted by PC manufacturers who will do the hard work with the hardware.

I don't expect PC handhelds to erode Nintendo -at all- PC gamers are PC gamers, usually we can afford to feed our habit so have no issue buying multiple devices, so with that... We will either buy a Switch 2 or we don't... And the existence of PC handhelds won't change that.

zorg1000 said:
Pemalite said:

Keep in mind:
1) It's not subsidized. Every unit is profitable and a high price.
2) Has competition from the Legion Go, MSI Claw and Rog Ally which all run the same games library.
3) Has zero advertising.
4) Didn't get released in some regions until YEARS after it's original debut. (I.E. 2 years for Australia).

I think it's done better than expected all told.

For sure, I don’t think it’s a failure by any means but “massively successful” is quite a stretch. There’s a large grey area between those two sides of the spectrum that it falls in.


It's massively successful in the sense it was a great platform to launch SteamOS which will then be taken by hardware manufacturers and impregnate hundreds of new gaming devices that will deliver Steam games in the future that valve gets a 30% profit cut on.

Imagine a hacked Switch 2 running SteamOS in the future? The possibility is there.

Valves strength has always been software, not hardware... I think people forget that.



--::{PC Gaming Master Race}::--

Hardstuck-Platinum said:
Conina said:

Shall we also write pretty useless "not impossible but highly improbable what-if" questions?

Steamdeck has been massively successful. You think it's that unlikely for one of the manufacturers of these portables to get super aggressive and undercut switch 2 by a lot? I think it's doable. 

Haha, no. Switch 2 week 1 has likely outsold the Steam Deck lifetime.



I describe myself as a little dose of toxic masculinity.

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"Over 3.5 million units sold in the first four days - The fastest selling system at launch in video game history."

Lol, what pricing disaster?!? XD



PAOerfulone said:

"Over 3.5 million units sold in the first four days - The fastest selling system at launch in video game history."

Lol, what pricing disaster?!? XD

Yup, this was supposed to be Nintendo's PS3/Xbox One moment despite nothing Nintendo has done matching such a description.

Switch 2 not being sold out everywhere is now a meaningless observation, because the announced sales confirm that Switch 2 had much more initial stock available than any other video game system ever. Switch 1 shipments for the entirety of March 2017 were 2.74m.

Funny anecdote: Today I met an acquaintance who I wouldn't have thought of as being interested in buying a Switch 2 at launch, and he said he couldn't get one so far, but at least has bought controllers. He also mentioned that one of his friends already got a Switch 2, another guy I wouldn't have thought of as an early adopter. But maybe that's important here: All the whining on the internet came from hardcore gamers who are on a tight budget. Normal people have money.



Legend11 correctly predicted that GTA IV will outsell Super Smash Bros. Brawl. I was wrong.

RolStoppable said:
PAOerfulone said:

"Over 3.5 million units sold in the first four days - The fastest selling system at launch in video game history."

Lol, what pricing disaster?!? XD

Yup, this was supposed to be Nintendo's PS3/Xbox One moment despite nothing Nintendo has done matching such a description.

Switch 2 not being sold out everywhere is now a meaningless observation, because the announced sales confirm that Switch 2 had much more initial stock available than any other video game system ever. Switch 1 shipments for the entirety of March 2017 were 2.74m.

Funny anecdote: Today I met an acquaintance who I wouldn't have thought of as being interested in buying a Switch 2 at launch, and he said he couldn't get one so far, but at least has bought controllers. He also mentioned that one of his friends already got a Switch 2, another guy I wouldn't have thought of as an early adopter. But maybe that's important here: All the whining on the internet came from hardcore gamers who are on a tight budget. Normal people have money.

This.

Nintendo knew there was a big demand for Switch 2 both based on their own actions and other factors. With 3DS selling well below DS and Wii U failing, it would've been rash for Nintendo to manufacture and ship millions and millions of Switch units right away. 

At least right now, Nintendo's confidence seems to be paying off right now. And it likely will going forward. 

People would still pay $500-$600 for an unbundled Switch 2 even if it hurts sales to some extent. 



Lifetime Sales Predictions 

Switch: 161 million (was 73 million, then 96 million, then 113 million, then 125 million, then 144 million, then 151 million, then 156 million)

PS5: 122 million (was 105 million, then 115 million) Xbox Series X/S: 38 million (was 60 million, then 67 million, then 57 million. then 48 million. then 40 million)

Switch 2: 120 million (was 116 million)

PS4: 120 mil (was 100 then 130 million, then 122 million) Xbox One: 51 mil (was 50 then 55 mil)

3DS: 75.5 mil (was 73, then 77 million)

"Let go your earthly tether, enter the void, empty and become wind." - Guru Laghima

Phew...