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Forums - Sales Discussion - Xbox Series X|S Sales Top 16 Million - Global Hardware July 24-30

yo33331 said:
curl-6 said:

If the Switch Lite was equivalent to a price cut, then it would've outsold the more expensive base model. 

Instead, the base model has consistently sold better than the Lite, demonstrating that the market does not see Lite as a price cut Switch.

Why should the cutted model sold more than the original one ? 200$ and 250$ are both affordable prices to many people, and so many people choose the better 250$ version than the the cutted 200$ one.

The base Switch is $300, not $250.

The fact that people still opt for the better model at a higher price shows it's not the same as a price cut, because if it was more people would choose the cheaper version. The fully featured launch Switch is still at full price and the Lite is a separate model with different functionality, so the system still hasn't had a price cut or an effective equivalent.



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yo33331 said:
curl-6 said:

The base Switch is $300, not $250.

The fact that people still opt for the better model at a higher price shows it's not the same as a price cut, because if it was more people would choose the cheaper version. The fully featured launch Switch is still at full price and the Lite is a separate model with different functionality, so the system still hasn't had a price cut or an effective equivalent.

When a console get's price cut it's boost it's sales. That doesn't mean that if the console didn't get a price cut there wouldn't have been more sales to it. The given console would still sell units at the higher price however not so much as with the price cut. In the case of switch Without the Lite model a big portion of the sales of the Lite wouldn't been here (of those 19M sold at least 15M). And so now we wouldn't be looking at a 111M units sold for the Switch but rather probably below 100M. Of course if it wasn't for the Lite and it's price cut alternative the Switch would still sell good amount of units. Price cut is not needed for a console to continue selling. But it helps and it gives a nice boost (depends on which moment of the life of the console is done).

And okay, my bad. 300$

Lite's a hardware revision, not a price cut alternative, since the fully featured Switch is $300 and has been since launch. It lacks one of the main killer apps of the system, the ability to be both a handeld and a console, and this is reflected in its lower sales in spite of being $100 cheaper.

A price cut would be if the base model was reduced to $200 or $250.



yo33331 said:
curl-6 said:

Lite's a hardware revision, not a price cut alternative, since the fully featured Switch is $300 and has been since launch. It lacks one of the main killer apps of the system, the ability to be both a handeld and a console, and this is reflected in its lower sales in spite of being $100 cheaper.

A price cut would be if the base model was reduced to $200 or $250.

A price cut in it's original form would be that yes. However in the last few years the trending have become the pricecut to be a cheaper model (as I edited my last comment, see the phone market, gaming computer market or even cars market if you want, everything has cheaper cutted version which still gives you more of the benefits of the expensive one) such is the case with the Switch Lite.

And yes it lack's the ability of both. Apparantly most of the people buy it to play in handheld or just didn't bother if it doesn't have the home console option. That's why I said there will be little to no impact if the LITE is discountinued and the original model is dropped to 250 or 200$. There may be some small impact. Because the people who buys the switch mainly for home use either already have it, or someone who still hasn't bought a switch would buy it at a reduced price to use it as a home console too. But there won't be many. Of cource if the Lite is still on the market and is dropped as well then it could have a nice impact because not only the original model will be cheaper but the Lite and the OLED as well. And then we go to a entry price of probably 150$ ? Which will surely boost the sales.

The argument that a price cut wouldn't boost the base Switch much assumes that the people who would buy a $200 base Switch consider the Lite a good enough alternative to be a substitute, but if that were true and the Lite was considered an adequate stand-in for the base model, then Lite sales would be higher than base model sales as everyone would just opt for the cheaper price.

The fact the Lite sells less than the base shows people don't see it as a full substitute.



yo33331 said:
curl-6 said:

The argument that a price cut wouldn't boost the base Switch much assumes that the people who would buy a $200 base Switch consider the Lite a good enough alternative to be a substitute, but if that were true and the Lite was considered an adequate stand-in for the base model, then Lite sales would be higher than base model sales as everyone would just opt for the cheaper price.

The fact the Lite sells less than the base shows people don't see it as a full substitute.

Yes, I agree with you. It's not the full package. That's why I said cutted version. But when a person go to the store and see the differences and had a budget of 200$, most of them if not all will choose the cheaper version, since the differences for many are not so deal breaking, and many would choose to buy the system for 200$ than to give more money for benefits that for many are not enough to give 100$ more of their tight budget. I know the logic of the mass customer, I've worked in a videogame store and have given good service to many people. I know their logic and their thinking of the mass customer. Of course there are many people that have higher budget and would choose the original 300$ model. No doubt about it. That's why the Lite got only 20M out of the ~ 60-70M sold systems since 2019.

Again though, if the Lite was widely considered an adequate substitute, it would've made up the vast majority of Switch unit sales since 2019.

Your argument is the same as saying the Xbox Series S is the same as a price cut for the Series X, and that dropping the Series X to $300 would not substantially boost sales since the Series S is already that cheap. (Once supply is no longer an issue of course)

Just as the Series X offers a lot more value than the Series S, the base Switch offers a lot more value than the Lite, so a $200 base Switch represents a greatly more desirable deal than a $200 Lite.

Last edited by curl-6 - on 17 August 2022

yo33331 said:
curl-6 said:

Again though, if the Lite was widely considered an adequate substitute, it would've made up the vast majority of Switch unit sales since 2019.

Your argument is the same as saying the Xbox Series S is the same as a price cut for the Series X, and that dropping the Series X to $300 would not substantially boost sales since the Series S is already that cheap. (Once supply is no longer an issue of course)

Just as the Series X offers a lot more value than the Series S, the base Switch offers a lot more value than the Lite, so a $200 base Switch represents a greatly more desirable deal than a $200 Lite.

It's not necessary for a cheaper cutted model to do the vast majority of the sales. Also 300$ is not that expensive to drew so many people to the 200$ price option.

Yes it offers more. No doubt about it. However the person on a budget with 200$ will get the one for 200$ no matter what. He can afford 200$ and he will buy the Lite model. And by that point in the life of the Switch whoever wanted Switch for 200$ they've got one.

The Series S is alternative to the Xbox next gen console The X is the 4K machine. And the Series S sales are very good.

The value is there however cheaper price model kills the future impact that would have a price cut for the original model. It will have some impact but not that much that would've been if till that point there wasn't 200$ option for the system.

Anyway the discontinuation of the Lite model probably isn't happening anytime soon, and if there is a price cut it will be for all 3 models which will have impact on the sales, so there is no point in arguing about that. I just wanted to say that the statement " switch has not yet received price cut" is not true, because the Lite models is alternative to a price cut, and it took the most of the impact a regular price cut on the normal model would have. Switch is at 111M and the Lite model at 199$ helped for this.

Again though, the Lite is not equivalent to a price cut, because lower sales despite its lower price show it isn't valued the same as the fully featured Switch.

It's not the same value propositon at a lower price point, it's a lesser package that doesn't offer the full Switch experience.

If it had the effect of a price cut, most Switch sales would be Lites, but the opposite is true

It is correct to say the Switch never got a price cut, because getting the full Switch experience still costs $300, just like it did in 2017. (And probably just like it will until it's discontinued)

Last edited by curl-6 - on 17 August 2022

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yo33331 said:
curl-6 said:

Yet again, the Lite is not equivalent to a price cut, because lower sales despite a lower price show it isn't valued the same as the fully featured Switch.

It's not the same value propositon at a lower price point, it's a lesser package that doesn't offer the full Switch experience.

If it had the effect of a price cut, most Switch sales would be Lites, but the opposite is true

It is correct to say the Switch never got a price cut, because getting the full Switch experience still costs $300, just like it did in 2017. (And probably just like it will until it's discontinued)

Lower sales than what ? With what u compare the sales of the Lite ?

Yes it's not the same value, no one argues. But the mass customer looks more for the final price than actually the value. When they see 100$ the people that can't afford the better one (regular Switch) will buy the model for 200$. Most sales are on the original system because more of the people can afford to spend 300$ for the better product. And big portion of the people who would have bought the regular system at 200$ in 2019 till now, bought the Lite at 200$, because are on a budget.

It's correct to say that the regular switch hadn't price cut yet, but the Switch family overall already got cheaper system - the Lite at 200$ so it's like price cut. And the final effect is almost the same (there may be little difference in the final sales numbers in the end if we compare both scenarios (as it is now and as if was the regular switch reduced to 200$ without Lite release), but it would be negligible.

Lower sales than the base model. Since the Lite came out, full Switch has outsold it, by a lot, despite costing more.

The sales ratios clearly show that the difference is not "negligible" to the consumer as they've demonstrated that most of them think the full Switch experience is worth paying an extra $100.

Therefore, if the full Switch is worth $100 more to most people, then a full Switch at $200 would offer greatly more value than a $200 Lite and therefore sell much more.



yo33331 said:
curl-6 said:

Lower sales than the base model. Since the Lite came out, full Switch has outsold it, by a lot, despite costing more.

The sales ratios clearly show that the difference is not "negligible" to the consumer as they've demonstrated that most of them think the full Switch experience is worth paying an extra $100.

Therefore, if the full Switch is worth $100 more to most people, then a full Switch at $200 would offer greatly more value than a $200 Lite and therefore sell much more.

This only shows that 300$ isn't expensive as well and that most people can afford the budget to get the better system.

It's not neccessary the cheaper system to have more sold units because it's cheaper. It's worse than the original switch and most people can afford to buy the better system (the regular one) and they do it. When you have cheaper model it's not mandatory that everyone have to buy the cheaper one, or that most of the people have to buy the cheaper one. It's cheaper because it's for given budget. Most people have 300$ to spend on the better system.

People don't just spend an extra $100 if they don't have to though. It's still a significant bit of money for most folks.

The primary selling point of the Switch is its hybrid functionality. Consumers have shown they'll pay more for that. And that, the full Switch experience, is still the same price now as it was at launch.

Last edited by curl-6 - on 17 August 2022

yo33331 said:
curl-6 said:

People don't just spend an extra $100 if they don't have to though. It's still a significant bit of money for most folks.

The primary selling point of the Switch is its hybrid functionality. Consumers have shown they'll pay more for that. And that, the full Switch experience, is still the same price now as it was at launch.

Yes, exactly. Because of this there are 20M Lite units sold. There are many people on a budget.

Consumers have shown that some of them are on a budget and want cheaper option (Lite), and most of them are fine with the original one and the benefits that is giving at the 300$. Some portion of them are also fine with the OLED model (the most expensive one). And yes the regular system is still at 300$ but most of the sales that would happened with regular model dropped to 200$ (without Lite release) already happened with the Lite system. Because big portion of the people want just to play on a good handheld console, and the home use is not important enough to cancel their purchase of the Lite model for 200$. So whoever wanted to play switch games on the go for as cheap as it can be, got on the train with the Lite. Those same people will not buy the Switch again if the regular model drops to 200$ because they already have the system.

That's still the same flawed logic though, because home use clearly is important to consumers since most will pay an extra $100 for it.

The sales ratio proves most consumers don't see the Lite as substitute for the full model.

Most want the full Switch experience, and they can't get that from the $200 Lite. 

Last edited by curl-6 - on 17 August 2022

yo33331 said:
curl-6 said:

That's still the same flawed logic though, because home use clearly is important to consumers since most will pay an extra $100 for it.

The sales ratio proves most consumers don't see the Lite as substitute for the full model.

Most want the full Switch experience, and they can't get that from the $200 Lite. 

Most of them can afford better system for 300$.

As it is seen with many other consoles that have done very good sales at 300$ this price is not problem for most of the people. Therefore many of them choose the obviously better model and the full package - the regular model.

Those who are on a budget and just don't have anymore money or can't afford the more expensive one they buy the Lite one.

The sales ratio proves people don't want the Lite as much as the base model.

The sales ratio proves people want the hybrid functionality.

Therefore, many consumers are not reached by a $200 Lite as it lacks the primary selling point, but would be reached by a $200 base Switch.

Therefore, it's not equal to a price cut.

Nothing you have said refutes any of this.



yo33331 said:
curl-6 said:

Yet again, the Lite is not equivalent to a price cut, because lower sales despite a lower price show it isn't valued the same as the fully featured Switch.

It's not the same value propositon at a lower price point, it's a lesser package that doesn't offer the full Switch experience.

If it had the effect of a price cut, most Switch sales would be Lites, but the opposite is true

It is correct to say the Switch never got a price cut, because getting the full Switch experience still costs $300, just like it did in 2017. (And probably just like it will until it's discontinued)

Lower sales than what ? With what u compare the sales of the Lite ?

Yes it's not the same value, no one argues. But the mass customer looks more for the final price than actually the value. When they see 100$ the people that can't afford the better one (regular Switch) will buy the model for 200$. Most sales are on the original system because more of the people can afford to spend 300$ for the better product. And big portion of the people who would have bought the regular system at 200$ in 2019 till now, bought the Lite at 200$, because are on a budget.

It's correct to say that the regular switch hadn't price cut yet, but the Switch family overall already got cheaper system - the Lite at 200$ so it's like price cut. And the final effect is almost the same (there may be little difference in the final sales numbers in the end if we compare both scenarios (as it is now and as if was the regular switch reduced to 200$ without Lite release), but it would be negligible.


This can't apply if the lite doesn't have the function they need, i.e playing Switch in the living room with your family