Xbox Series X|S Sales Top 16 Million - Global Hardware July 24-30

[curl-6]

yo33331 said:

curl-6 said:

The argument that a price cut wouldn't boost the base Switch much assumes that the people who would buy a $200 base Switch consider the Lite a good enough alternative to be a substitute, but if that were true and the Lite was considered an adequate stand-in for the base model, then Lite sales would be higher than base model sales as everyone would just opt for the cheaper price.

The fact the Lite sells less than the base shows people don't see it as a full substitute.

Yes, I agree with you. It's not the full package. That's why I said cutted version. But when a person go to the store and see the differences and had a budget of 200$, most of them if not all will choose the cheaper version, since the differences for many are not so deal breaking, and many would choose to buy the system for 200$ than to give more money for benefits that for many are not enough to give 100$ more of their tight budget. I know the logic of the mass customer, I've worked in a videogame store and have given good service to many people. I know their logic and their thinking of the mass customer. Of course there are many people that have higher budget and would choose the original 300$ model. No doubt about it. That's why the Lite got only 20M out of the ~ 60-70M sold systems since 2019.

Again though, if the Lite was widely considered an adequate substitute, it would've made up the vast majority of Switch unit sales since 2019.

Your argument is the same as saying the Xbox Series S is the same as a price cut for the Series X, and that dropping the Series X to $300 would not substantially boost sales since the Series S is already that cheap. (Once supply is no longer an issue of course)

Just as the Series X offers a lot more value than the Series S, the base Switch offers a lot more value than the Lite, so a $200 base Switch represents a greatly more desirable deal than a $200 Lite.

Last edited by curl-6 - on 17 August 2022