so am i the only one that enjoyed reading that article?
Currently Watching - Naruto, One Piece
Waiting For - Skyrim, Mass Effect 3
I really love how they grouped the PlayStation consoles together... made it look like GH3 on the Wii sold the worst. Honestly. Spin from a news organization? I have officially lost all faith in the mainstream media, not that I had much faith left in them before this anyway.
so am i the only one that enjoyed reading that article?
Nah. We all enjoy our lulz once and again.
Seriously though, that article confuses me. "Retailers are bundling Smash Brothers with the Wii now. That shows that no one wants to buy Smash Bros." I guess that means no one wants to play Metal Gear Solid, or Grand Turismo, or Halo, or...do I really need to go on?
And that wasn't even the worst part of the article. "Wii's attach rate is low; we'll ignore the fact the total software sales, and the fact that more people are still buying Wiis than the other platforms, and therefore conclude that people only play Wii Sports." Wii software sales have been the highest of the three consoles for four months now. Do we really need to keep having this argument? I mean, really?
New Wii Games Find a Big (but Stingy) Audience
By JEFF MUSKUS
Nintendo sits atop the home video-game market. Its Wii, though less technologically advanced than Microsoft’s Xbox 360 or Sony’s PlayStation 3, continues to outsell those machines and is now in more than 20 million homes.
So why are retailers having so much trouble selling Wii games?
Take Super Smash Bros. Brawl. It was one the most hotly anticipated video games of the year; it sold more than 1.4 million copies during the first week of its release, in early March, and broke records for Nintendo of America.
“We certainly have a built-in fan base for Smash,” said Denise Kaigler, Nintendo of America’s vice president for corporate affairs. “I’m hoping that we can continue to generate success and awareness of the game.”
But sales dropped more than 90 percent over the first four weeks, according to estimates from VG Chartz, a team of analysts who study video-game sales.
Very misleading since the majority of games have a similar if not bigger decline. In fact, it's mostly Nintendo titles that have sustained sales. How dare they use us for this!
Some major retail chains — including Wal-Mart and Toys “R” Us — have already begun bundling the Smash Bros. game with Wii machines for sales online, a sign that the base of hard-core gamers who went looking for the game has been depleted.
Pure baloney. The Wii is sold out dumbass, the game bundles are to get more money from the consumer.
Retailers confirm the sharp drop. “We sold a couple thousand copies in the first week,” said Xavier Pervez, assistant manager at a GameStop in Fairfield, Conn. “It’s dropped off significantly now, maybe 100 in each of the last couple weeks.”
Toys “R” Us has instructed its sales staff to warn customers that some Wiis cannot read the Smash Bros. disc, and to refuse to exchange the game if customers later claim it is defective. Some parents who receive that warning are just as happy to buy a different game instead. But Nintendo claims few Wiis are subject to the malfunction, and Toys “R” Us sales staff said few customers have been dissuaded from buying or keeping the game.
“The number we got back for return was pretty minimal,” a saleswoman, Christina Giori, said. “Maybe eight copies out of 500. It’s something Nintendo’s really trying to crack down on.”
A number of games that garnered critical acclaim in recent months, notably the cartoonish action-adventure game Zack & Wiki and the off-kilter action-adventure No More Heroes, have yielded disappointing sales.
Two very specific cases that don't really represent the norm. Cherry picking anyone?
Over the first three months of the year, only three other Wii titles broke the list of top 10 best-selling games compiled by the NPD Group, a market research firm: Super Mario Galaxy, Guitar Hero III and Wii Play, a sports game that comes with the purchase of a much-needed additional game controller. The Wii may not be behind the success of all those titles, though; Guitar Hero, for example, sold 2.2 million copies for the Wii, but 2.8 million copies for the Xbox 360 and almost 5 million for two versions of the PlayStation.
Again cherry picking facts. Very few new releases in the first quarter. Plus having few top 10 titles doesn't mean that Wii software sales were poor.
The problem is that, in marketing the Wii, Nintendo cast a wide net and caught more than the big fish. The Wii’s innovative motion-sensitive controller and a price lower than the rival machines appeal to a broader audience than the traditional market of young male hard-core gamers. Younger children, women and older consumers, who historically have not been sought by the video-game industry, have discovered video games through the Wii — just not that many of them.
These new gamers are content with the games they have, often going no further than the Wii Sports game that comes with the machine. They don’t buy new games with the fervor of a traditional gamer who is constantly seeking new stimulation.
The average Wii owner buys only 3.7 games a year, compared with 4.7 for Xbox 360 owners and 4.6 for PlayStation 3 owners, said a Wedbush Morgan analyst, Michael Pachter. “It reflects the broadening of the demographic,” he said. “Nintendo’s market doesn’t feel the same sense of urgency to buy every game that’s coming out.”
Again, flawed analysis. Every Wii comes with a pack in game, which is very good.
“You don’t see a lot of titles that reach 30 to 40 percent of the installed base,” said a Lazard Capital analyst, Colin Sebastian. “My in-laws in Texas have a Wii sitting on their living-room floor next to the TV, which to me is kind of amazing. They have Wii Sports, a Brain Age game, Wii Play. That’s about it.”
Nice anecdotal reference. How about using sales statistics to back that up? Care to lookup 2008 sales?
Part of the problem, analysts say, is that other game makers have yet to embrace unconventional advertising methods that can reach this broader audience. Nintendo did it by promoting its memory game Brain Age on the radio.
“Advertising on GameInformer and 1up.com just isn’t reaching this audience,” Mr. Pachter said. “When you make a game like Zack & Wiki or Boogie, which turns the hard core off and doesn’t reach the masses, then you’re in trouble.”
Still, not all third-party publishers have found the Wii market difficult to crack. Multiplatform games like Ubisoft’s Rayman: Raving Rabbids, a cartoon action-adventure, have found receptive audiences.
Hudson Soft has had success with titles including Sudoku, crossword puzzles, jigsaw puzzles and fishing games.
“The kind of person that buys a Wii is not the same kind of person that buys a PS3 or an Xbox,” said John Greiner, the chief executive of Hudson Entertainment, the North American arm of Hudson Soft. “You have to be very specific when you design a game and target not only the gameplay mechanics for that user, but also the marketing for that kind of a product launch.”
Hudson has also benefited from an especially close relationship with Nintendo. Hudson developed Mario Party 8, consistently one of the Wii’s top sellers, and has been one of the greatest beneficiaries of the Wii Virtual Console, which charges users to play classic video games.
Nintendo itself seems primarily focused on expanding this casual audience, while continuing to deliver sequels to its most beloved franchises including Mario Kart Wii, the latest incarnation of its popular driving simulator, which will be released next week.
Ms. Kaigler, the Nintendo spokeswoman, says the company hopes Mario Kart will serve as a “bridge title” between casual gamers and core fans, with the help of a steering wheel device into which a Wii controller can fit.
Wii Fit, an exercise game due next month, is expected to receive more marketing dollars than any game in Nintendo’s history, Mr. Pachter said — and the money will not be spent wooing young men. “Wii Fit is just not aimed at hard-core gamers,” Mr. Pachter said. “It’s definitely aimed at the Oprah crowd. I bet they sell a million units a week for every pound that Oprah says she lost on it.”
At least VG chartz is mentioned, Wii still beats the pants of their competition so failed article.
Awful article. Wii owners don't buy games. Blah blah blah. Is this from a year ago? Wii leads in software sales always and not by a little. Nice for VGChartz to get the press though.
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"There are like ten games a year that sell over a million units." High Voltage CEO - Eric Nofsinger
Man, this guy is the biggest casual of all, lol. It's like a casual game industry commentator commenting on casuals, but being smug about it.
Retarded, by god. This man is retarded.
It's a little insulting to be referenced in an article so full of crap, for Patcher and VGChartz.
I don't need your console war.
It feeds the rich while it buries the poor.
You're power hungry, spinnin' stories, and bein' graphics whores.
I don't need your console war.
NO NO, NO NO NO.
thats cool, NY times is a reputable company (or whatever you call them)
This guy is retarded is the only thing I can say.