It's now £259.99/€299.99, down from £279.99/€329.99. So a cut of 20 pounds/30 Euros.

https://www.eurogamer.net/articles/2021-09-13-nintendo-cuts-price-of-base-switch-model

Now lets make this world wide and watch Nintendo destroy this holiday season

Inventory clearing for the incoming OLED model, which probably replaces the non-lite model.

The fact that they decided to lower the price now feels weird. I thought they would have announced it when they showed the OLED model or wait until sometime next year. I guess to me it seems reactionary or perhaps they wanted to allow the other regions to chose how they wanted to do with the price. This way it won't draw the same amount of attention to the fact that it is only for Europe since more eyes would have been on it when they announced the OLED model.

I can totally see that happening but then you are stuck with two very different price options where as the standard model would be somewhat of a middle option. If they face out the standard model the difference between the lite 200€ and the OLED model for 350€ is quite big and unless they plan to shrink that at some point soon I think there is value in a middle option.

Yeah, normally I would agree. But then - we have semiconductor shortages. The amount of units that can be produced is limited. If they cannot increase the number of produced units, they can increase the revenue. But price increase is usually not very popular. But a new more expensive model and phasing out the old one... that works.

UPDATE - Nintendo PR regarding the reasoning behind the cut:

"Nintendo of Europe is changing the European trade price of the Nintendo Switch console to retailers," a company spokesperson told Eurogamer this morning. "More than four and a half years after its first release, Nintendo Switch continues to have strong sales momentum in Europe. After carefully weighing up a variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch - OLED Model, we decided that now was the appropriate time to change the European trade price of Nintendo Switch.

The trade prices of Nintendo Switch Lite and the upcoming Nintendo Switch - OLED Model are not affected.

The final price to consumers is determined by retailers. As a guide, we recommend that consumers check with local retailers to find out their prices. In My Nintendo Store, which is Nintendo's own retail channel, the price of each Nintendo Switch family console is now:

• Nintendo Switch Lite: £199.99
• Nintendo Switch: £259.99
• Nintendo Switch - OLED Model: £309.99

We made the price change before the launch of Nintendo Switch - OLED Model so that the price differences between each model in Nintendo's own retail channel, My Nintendo Store, would be what Nintendo judges to be appropriate for its own store."

https://www.eurogamer.net/articles/2021-09-13-nintendo-cuts-price-of-base-switch-model

If OLED was being sold by the same price as standard model then makes sense for them to price cut the original model

£309 for a switch? Er, no thanks.

Switch Lite is a pretty terrible deal now though. Only saving £60 instead of £80.