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Forums - Nintendo Discussion - Nintendo cuts the base Switch's price in Europe

It's now £259.99/€299.99, down from £279.99/€329.99. So a cut of 20 pounds/30 Euros.

https://www.eurogamer.net/articles/2021-09-13-nintendo-cuts-price-of-base-switch-model

Last edited by curl-6 - on 13 September 2021

Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.

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curl-6 said:

It's now £259.99/€299.99, down from £279.99/€329.99.

https://www.eurogamer.net/articles/2021-09-13-nintendo-cuts-price-of-base-switch-model

Now lets make this world wide and watch Nintendo destroy this holiday season



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Inventory clearing for the incoming OLED model, which probably replaces the non-lite model.



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The fact that they decided to lower the price now feels weird. I thought they would have announced it when they showed the OLED model or wait until sometime next year. I guess to me it seems reactionary or perhaps they wanted to allow the other regions to chose how they wanted to do with the price. This way it won't draw the same amount of attention to the fact that it is only for Europe since more eyes would have been on it when they announced the OLED model.



Mnementh said:

Inventory clearing for the incoming OLED model, which probably replaces the non-lite model.

This doesn't look like inventory clearing because the cut is too small for that.

Looks more like an adjustment for a better pricing structure of all models, because if Europe followed the US model of the OLED being $50 more expensive than the standard model, then Europe would have to pay €379 minimum for the OLED, unless retailers priced it aggressively on their own. But with this adjustment to €299, the OLED's price should be no more than €349 across Europe.

Replacement also doesn't seem likely while the OLED goes for a higher price than the standard model has ever been. That seems more of an option for no sooner than fall 2022 when the OLED might get a small price cut on its own.



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Mnementh said:

Inventory clearing for the incoming OLED model, which probably replaces the non-lite model.

I can totally see that happening but then you are stuck with two very different price options where as the standard model would be somewhat of a middle option. If they face out the standard model the difference between the lite 200€ and the OLED model for 350€ is quite big and unless they plan to shrink that at some point soon I think there is value in a middle option.



Apkopf said:
Mnementh said:

Inventory clearing for the incoming OLED model, which probably replaces the non-lite model.

I can totally see that happening but then you are stuck with two very different price options where as the standard model would be somewhat of a middle option. If they face out the standard model the difference between the lite 200€ and the OLED model for 350€ is quite big and unless they plan to shrink that at some point soon I think there is value in a middle option.

Yeah, normally I would agree. But then - we have semiconductor shortages. The amount of units that can be produced is limited. If they cannot increase the number of produced units, they can increase the revenue. But price increase is usually not very popular. But a new more expensive model and phasing out the old one... that works.



3DS-FC: 4511-1768-7903 (Mii-Name: Mnementh), Nintendo-Network-ID: Mnementh, Switch: SW-7706-3819-9381 (Mnementh)

my greatest games: 2017, 2018, 2019, 2020

10 years greatest game event!

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UPDATE - Nintendo PR regarding the reasoning behind the cut:

"Nintendo of Europe is changing the European trade price of the Nintendo Switch console to retailers," a company spokesperson told Eurogamer this morning. "More than four and a half years after its first release, Nintendo Switch continues to have strong sales momentum in Europe. After carefully weighing up a variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch - OLED Model, we decided that now was the appropriate time to change the European trade price of Nintendo Switch.

The trade prices of Nintendo Switch Lite and the upcoming Nintendo Switch - OLED Model are not affected.

The final price to consumers is determined by retailers. As a guide, we recommend that consumers check with local retailers to find out their prices. In My Nintendo Store, which is Nintendo's own retail channel, the price of each Nintendo Switch family console is now:

  • Nintendo Switch Lite: £199.99
  • Nintendo Switch: £259.99
  • Nintendo Switch - OLED Model: £309.99

We made the price change before the launch of Nintendo Switch - OLED Model so that the price differences between each model in Nintendo's own retail channel, My Nintendo Store, would be what Nintendo judges to be appropriate for its own store."

https://www.eurogamer.net/articles/2021-09-13-nintendo-cuts-price-of-base-switch-model

Last edited by curl-6 - on 13 September 2021

Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.

If OLED was being sold by the same price as standard model then makes sense for them to price cut the original model



£309 for a switch? Er, no thanks.