What would MS need to do to give you the impression that they're turning it around? I largely agree with your critiques of the last decade of xbox. But, it seems very clear to me over the last two to three years that they are turning it around. Acquiring and building new studios, innovative new business model with Gamepass, offering multiple next generation console options..... Basically, it's hard for me to understand what else you would want to see from them.
They have to actually deliver on promises. They keep buying studios and publishers and all that, which is great, but I refer back to Rare. They bought this studio, then did virtually nothing with it. I've yet to see ANY positive change due to all the stuff they're buying.
And I still maintain that Gamepass - though great for new gamers or people who don't care about owning their games - clearly does nothing for most people. If it was as big of a deal as they're making it out to seem, People would be snatching up Xboxes left and right but that's not happening. History proves that exclusives and gimmicks are what sell consoles, not games as a service. There's nothing I want on Xbox that I can't get on PS or PC, so why would I care about Xbox?
Oh come now, there’s more to it and you know it. For one, Game Pass was introduced in the later years of this gen, where the trends have long since been decided. The gen belongs to Nintendo and Sony, and doesn’t matter what Xbox does it would face a uphill battle due to market share alone.
Then you have the main idea of day 1 exclusives. Only recently will this idea truly take off because when it started, it was the usual “Xbox trinity” mixed in with oddballs like Sea of Thieves and Quantum Break. If you ain’t into the trinity, I can see this not be broad appealing.
Next gen is technically a clean slate and Xbox hasn’t enjoyed this much hype and good PR for literally several years. The 23 studios (as opposed to 7 in 2017) are poised to add games you simply can’t find, and most importantly, don’t just include Halo Gears and Forza ;)
I know I know, you need to see it to believe it. But hey, for the last place brand getting 15 million GP subs, imagine next gen if Xbox starts it off right and once the big hitters hit like Elder Scrolls/Starfield etc. Exciting times ahead.