Speaking in general terms like you are, thats every company of every industry ever in the world in every single branch of commerce. That doesnt make them "shitty", that is literally whats needs to be done for a company - any company - to exist.
That is basically saying: don't criticize the player, criticize the game. And I agree partially: capitalism is a screwed up system and needs to be reformed.
While I agree with that, I meant it more in the sense that I dont see a company looking for its own interests as "shitty", cause thats the only way companies thrive, so to me thats amoral in itself. Speaking generally, without talking about specific practices, the idea that a company has to put itself first is the way it should be.
I guess the "shitty" part is relative, but I personally link it more to "dishonest practices" like misleading marketing, "pay to win" models and such.
Ideally as Ferrari said, their interest of making money shouldnt come at the expense of their product's quality, and thats what we should support. I suppose that could be Jim Sterling's point too.