Azzanation said: Its not just Steam, its a combination of many things. Steam is a major player in the gaming industry which has a massive market. The bigger the audience the bigger the potential of sales. Xbox is also focusing on Xcloud and GP on universal devices which only adds to the audience. If Xbox was solely a console brand, they wouldn't have anywhere near the potential sales for their software. Xbox's direction is clearly going into the way of the App, and i reckon after next gen, that's what we will have, just a Xbox App on multi devices. |
I still don't quite understand why are you stating this as a fact when there is clearly no evidence that this is a case. I mean I get that the audience is bigger potentially in this case but does it result in bigger revenue? What do you think would be better:
a) If MS sells 70-80m consoles and all this 70-80m people are buying through their store which brings an enormous revenue. VGC has Xbox One software attach ratio at around 6 games. But considering that the digital purchase share is a bit higher than 50% right now, that's would bring us at around 12-13 games per console and probably 1b software sales in 6-7 years.
b) MS sells 30-40m consoles but sells their own games on Steam. This will result in a loss of half a billion software sales on their platform in return of let's say having an audience of 100m people who can buy their games from them.
So, do you think that an ability to reach 100m of additional customers just for first party games worth the trade off of 40m customers who are locked in to your storefront completely? I personally don't think so.