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Forums - Sales Discussion - PS5 Reveal breaks nearly all social media records (Twitch, Youtube streaming, Youtube, Instagram, Twitter)

So much for the metrics don't matter crowd. Record breaking metrics in mainly the Western regions, record breaking launch.



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src said:

This was one retailer in the UK.PS5 is going to break the record for largest console launch or fastest selling.

Holy moses, what a giant line.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

I think this thread is a great example of edge variables show loose correlation to actual sales data. Think of how one can analyse google search results for loss of taste to loosely see the growth of COVID 19, or satellite images of ports to get an idea of economic growth/decline.

Interesting edge variable: Scalper sales to see demand of PS5 vs XB

https://dev.to/driscoll42/an-analysis-of-the-80-million-ebay-scalping-market-for-xbox-ps5-amd-and-nvidia-f35


Console Graph MSRP Total Sold Median Price Past Week Median Price Casual Scalper Break Even Sophisticated Scalper Break Even Scalper/eBay Profits Total Sales
PS5 Digital $399 7322 $937 $1025 $516 $406 $4,294,061 $7,215,539
PS5 Disc $499 25642 $1021 $1101 $642 $507 $14,742,432 $27,537,790
Console Graph MSRP Total Sold Median Price Past Week Median Price Casual Scalper Break Even Sophisticated Scalper Break Even Scalper/eBay Profits Total Sales
Xbox Series S $299 6863 $469 $500 $385 $304 $1,481,654 $3,533,691
Xbox Series X $499 22932 $865 $895 $639 $507 $8,609,715 $20,052,783

PS5 total units are 10% higher in the scalper market. Make's sense as both consoles are sold out in US for instance.

PS5 markup is $1101 while XSX is $895. 20% higher markup for PS5. Lower end SKUs, PS5DE has a 100% higher markup than XSS.

Last edited by src - on 10 December 2020

Sept 2021 | Sept Event | Reveal Event

Youtube (concurrent viewers): 0.57M | 1.2M | 2M
Twitch (PS channel) : 160k | 377k | 1.01M
Twitch (all channels) : 1.3M | 2.14M | 3.05M
Twitter (PS account) : 57k| 323k | 434k (<1 day)

E3

Xbox
Twitch (XB channel) : 210k
Twitch (all channels) :(hard to figure out since multiple conferences on the same day)
Twitter (XB account) : 26.6k

Nintendo
Twitch (Nin channel) : 181k
Twitch (all channels) : 1.3M
Twitter (NoA account) : 100k

Hardware reveal youtube views:

SW: 44 million

PS4: 39 million

PS5: 38 million

XSX: 16 million

XB1: 8 million

**UPDATE**

Added new Sony event. Was pretty popular, nearly 600k and YT and 1.3M on Twitch puts it up there with the E3 shows. I do think there is an added effect of E3 having everyone tune in for multiple conferences.

Still nothing comes close to the PS5 reveal event.

Wolverine and Spiderman will probably be the most popular games on social media.



Youtube views:

Spiderman 2 - 4.6M
GOW:R - 2.6M
Wolverine - 1.3M
KOTOR - 1.5M
GT7 - 620k
Forspoken - 480k
Eve - 430k

Showcase - 2.8M



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It seems like a bloodbath (and yes I`m interested in the Vampire Masquarade game =p)



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

Nintendo Direct 23/09

Twitter: 120k
Youtube: 720k

Twitch: 306k



PlayStation September showcase - 3.7M views
Nintendo September direct - 3.5M views(going to overtake PS showcase soon)

also something important to highlight regarding this youtube view vs sales metric.
Highest view trailer vs current sales ltd.


VS



Nintendo direct did very well on Youtube but was absolutely dwarfed by Playstation on Twitch.



Wait are you still trying to push this useless metric?



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