The fact that CoD wasn't on the Sony show was suspicious for sure. Every CoD since CoD 2 way back in 2005 has been announced in April, May, or June except for MW2 which was announced in February. I can only think of a few possibilities for the late announce:
- MS has marketing, so it will be announced on the July show.
- Sony has marketing, but decided to delay the announce until their August State of Play for some reason.
- Since development on Black Ops Cold War was slowed up by the behind the scenes drama (was originally a non Black Ops Cold War era game developed by Sledgehammer with assistance from Raven Software, but halfway into development Sledgehammer got into a fight with Activision, and Treyarch was put in charge of turning the Sledgehammer/Raven game into a Black Ops title, with Treyarch doing the multiplayer, and the Sledgehammer/Raven campaign being repurposed into a Black Ops campaign), Activision did something unheard of for them as a publisher and delayed Black Ops Cold War to 2021.