They should do it for the record books :) (selling more > selling less) (if not for profit)
Or just to be good-guys, that ll brigten the world, with more players getting to enjoy a gameing machine.

I wanna see the PS4 go beyound 130m, which I assumed was possible..... Sony have been to laxed with price cuts.

Also as permalite said:
"The flipside to that is there is a potential need to "lock" customers into their ecosystem, it's an easier task to ask people to migrate to a newer console if they already support all your subscription based services."

Sony should go with a price cut imo, its time to stop being so greedy.
The increased sales would probably be close to same profits, and have better longterm effects.

Maybe they'll still cut the price and the lowballing is merely the old "we beat our estimates" thing companies love to do ¯_(ツ)_/¯

Seriously, though, their financial / advertising offices probably considered the whole matter in way more detail and with way more data than we can, so there's no use to speculating whatever they might've decided and why.

That being said, if the PS3 retailed fro $199 at one point, it's entirely feasible for the PS4 to do likewise, even if it's only by the time the PS5 launches.

Its still doing over 200K a week. I don't think the price is hindering this beast all that much.

This. I never get why people don't understand what the word generation means. It's a time period.

Wii/PS3/X360 all were sold during the same time period. Switch/PS4/X1 were sold in the same time period.

If we want to talk about technology, well, then that means all consoles are several generations old, because PC is generations ahead. But that's not how we should be talking about generations when it comes to tech. We actually don't because we refer to Switch/PS4/X1 as current gen.

There's context and if technology is part of it, it's only relative to the brand. Wii was a more powerful Gamecube, and WiiU was a more powerful Wii. There are still generations of consoles here despite Wii not being technologically competitive with PS3/X360. Switch is a new generation of Nintendo's tech and it sells at the same time as PS4/X1. So it's current gen. Simple.

I mostly agree with you, except Wii U/PS4/XB1 were sold in the same time period.  They all launched in the 2012-2013 time period.  Switch launched several years afterward, so that makes it next generation.

You're right WiiU/PS4/XB1 were in a generation. Switch came out around the time of the Pro/X (all within a year), although Pro/X are half generational steps since they share the same DNA as their precursors whereas Switch is a completely new generation of Nintendo hardware.

But yeah, the point I was agreeing with is that the market decides what a generation is, not the tech specs. And that's usually because the consoles compete in sales for the market at a given period of time. 

Probably they'll prefer BF and Xmas bundles and possibly time limited discounts this year, while the definitive price cut will be defined when they'll decide the PS5 pricing strategy, and they'll also decide if they'll do it before, after or at the same time of PS5 launch (in this case probably not even calling it a cut, but simply releasing the new list of prices for the whole PS product range).

In Q1 or Q2 of next year, they really need to cut the price. With the PS5 out late next year, it's ridiculous to still ask $300 for a PS4 Slim, and $400 for a PS4 Pro. I say do a price cut of $100 for each. Some might say $50 off each will suffice, but I think it's too late for that.

^ this.

Sony have held off too long by now, its time they act.

Tin foil hat theory incoming!

Sony is still selling PS4 without a discount so they can offset the PS5 launch price.

So they launch PS5 at £399 at a loss, but that loss is already offset by selling PS4 all this time without a price cut.
It’s a smart move because they know people will still pay it.