A portable from Nintendo sells better than Home Consoles in Japan, regerdless of new games; PS4 is feeding their gamers much more week by week since Jan, but Switch keep selling 3 times better with no new games = A PORTABLE from Nintendo sells better regardless of games. I think it's cultural, and life style, and also Switch looks like a very sexy and colourful hardware to buy, like a new trend. Sure it's not the deep and crowded game experience.
So now you move from portable to Nintendo portable? OK
Well, not only.
I think this is the reason
October-Super Mario Party (over 1 million)
November-Pokemon Let's Go (over 1.5 million)
December-Super Smash Bros Ultimate (almost 3 million
January-New Super Mario Bros U Deluxe (500k)
The combination of these 4 big titles in a 4 month period has created strong momentum.""
Yep. these 4 games've created momentum, guaranteed, but can it be the only reason? I think this Switch became the cool thing to buy in Japan, and NA as well, for a combination of reasons, and one could be its Social System, no need to elaborate about this; it is also very smart and cool if you have kids. The Switch is also yet another Nintendo system that looks and feels like a toy, and I mean that in a positive way!
Parents feel safe letting younger kids to play with the Switch, and the biggest and best games appeal to just every demographic, built in easier modes so that kids and parents can play together and have fun, from the co-op mode of Super Mario Odyssey to the racing available in Mario Kart 8 Deluxe. This kind of trend and feelings is spreading more and more as time passes, this could play a fundamental part in the YOY peak.
”Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”