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Forums - Sales - Global Hardware 16 February 2019

Switch is still selling more in Japan than in all of Europe. It seems like it is still mostly the handheld market buying the Switch. I do think that will gradually change though.



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AngryLittleAlchemist said:
Ganoncrotch said:

That is true, I made an alt account back in 2016 just so I could end up having an argument with myself at the end of 2018 that leads onto posting a massive wall of text on my alts wall... that I then ignore on my alt! :o It's altception!

Hey now, I didn't ignore you. I just felt like not replying : P 

How.... ALTernative of me... I mean you.... wait now I've confused us both.



Why not check me out on youtube and help me on the way to 2k subs over at www.youtube.com/stormcloudlive

Kerotan said:
The ps4 has absolutely no right to be topping the chart in year 6. No right whatsoever. How does it pull it off?

I made a post saying EUROPE is the reason but then the numbers updated. Well egg on me xD



NND: 0047-7271-7918 | XBL: Nights illusion | PSN: GameNChick

PwerlvlAmy said:
Kerotan said:
The ps4 has absolutely no right to be topping the chart in year 6. No right whatsoever. How does it pull it off?

Easy answer: Europe

Without Europe, they wouldn't be close. Even with 100k EU they've only managed to squeak out a 2k lead.  EU the saving grace atm, no one can touch Sony there. 

The numbers have been adjusted, Switch is now 22k ahead.



The_Liquid_Laser said:
Switch is still selling more in Japan than in all of Europe. It seems like it is still mostly the handheld market buying the Switch. I do think that will gradually change though.

Which is kind of weird because we got actual sell through numbers from Nintendo in each region at the last quarterly presentation.

April-December sell through

Japan- ~2.9 million

North America- ~5.0 million

Europe- ~3.8 million



When the herd loses its way, the shepard must kill the bull that leads them astray.

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curl-6 said:
PwerlvlAmy said:

Easy answer: Europe

Without Europe, they wouldn't be close. Even with 100k EU they've only managed to squeak out a 2k lead.  EU the saving grace atm, no one can touch Sony there. 

The numbers have been adjusted, Switch is now 22k ahead.

Word, that's what I re-adjusted my post to say I had egg on me for posting without reading the updated numbers lol



NND: 0047-7271-7918 | XBL: Nights illusion | PSN: GameNChick

Nate4Drake said:
zorg1000 said:

The chances of PS4 winning this year are very slim. Even with a price cut sales will be down YoY, at this stage of a console's life a price cut mostly helps to soften the decline rather than increase sales.

Switch on the other hand is already trending up YoY by quite a bit and its lineup is stacked from June onward so that trend should continue.

PS4 will still sell great this year but Switch should handily beat it by a few million.

Without a price cut at $199, Switch would sell a couple of millions more; with a price cut at $199 by 1st of Sept, and the Last of Us part II in Oct/Nov, I'm not sure Switch will dominate the year, they could be closer than expected.   

 What do you think about a price cut on 1st Sept ?  I don't think Sony should delay it furthermore, and it would be a good way to enlarge the userbase even more, and to not make a price cut too close to the PS5 release.     Sept is the date that makes more sense for me.

The Last of Us 2 and a price cut versus a Mainline Pokemon, Animal crossing, Dragon Quest XI S and also a price cut, besides the fact Switch is already having a higher baseline? I don't think there's even a contest anymore this year, not even after a 100$ pricecut for the PS4. The Switch lineup in the second half of the year is just too and too big much to really compete anymore.



zorg1000 said:
The_Liquid_Laser said:
Switch is still selling more in Japan than in all of Europe. It seems like it is still mostly the handheld market buying the Switch. I do think that will gradually change though.

Which is kind of weird because we got actual sell through numbers from Nintendo in each region at the last quarterly presentation.

April-December sell through

Japan- ~2.9 million

North America- ~5.0 million

Europe- ~3.8 million

Yeah, Japan outselling Europe doesn't seem right with those numbers. However, most of it came through the holidays, as in June, after 3 months, Japan was slightly in front.However, in Summer Europe passed Japan by quite some margin, leaving me to believe Goldenweek might have been the main reason for the lead in Q1. So Europe probably undertracked, but not by very much. 



Bofferbrauer2 said:
zorg1000 said:

Which is kind of weird because we got actual sell through numbers from Nintendo in each region at the last quarterly presentation.

April-December sell through

Japan- ~2.9 million

North America- ~5.0 million

Europe- ~3.8 million

Yeah, Japan outselling Europe doesn't seem right with those numbers. However, most of it came through the holidays, as in June, after 3 months, Japan was slightly in front.However, in Summer Europe passed Japan by quite some margin, leaving me to believe Goldenweek might have been the main reason for the lead in Q1. So Europe probably undertracked, but not by very much. 

Well that's shipments and that's not Europe, that is Other which also includes Australia, Asia & Africa.

I dont know how to post it but in their presentation they gave sell-through numbers for Japan, North America & Europe.

But overall you're right that pretty much all of that lead came from the holidays, Europe & Japan were each around ~1.1 million from April-September.



When the herd loses its way, the shepard must kill the bull that leads them astray.

zorg1000 said:
Nate4Drake said:

Without a price cut at $199, Switch would sell a couple of millions more; with a price cut at $199 by 1st of Sept, and the Last of Us part II in Oct/Nov, I'm not sure Switch will dominate the year, they could be closer than expected.   

 What do you think about a price cut on 1st Sept ?  I don't think Sony should delay it furthermore, and it would be a good way to enlarge the userbase even more, and to not make a price cut too close to the PS5 release.     Sept is the date that makes more sense for me.

A price cut sometime in Q2 or Q3 makes sense to me but I highly doubt it will be to $199, there really isnt any precedent for such a drastic price cut this late in a consoles life especially since PS4 is still selling very well.

I think $249 is far more realistic and they will continue to save $199 bundles for Black Friday week and maybe the week before Christmas.

Yep, it makes sense.  In the end PS4 is still selling quiet good, and twice as much as Switch in Europe, which is the biggest Territory and the most important for Sony.    

 $249 might be a good intermediate step before the final $199.   The main target is shifting towards PS5, and Sony should only care about enlarging even more the Playstation ecosystem and be profitable as much as possible.   



”Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”

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