PS4 is still ahead of the PS2 at this point in their life cycles..... Wonder if it can keep that up until the PS5 launch?

What do you mean by aggressive? As in MS cut there price alot or dont cut there price alot?

Yeah... if Only Sony put the PS4's OS on a cell phone. With its complete and utter lack of app library, and the angle the media would push about Sony once again unnecessarily pushing their own proprietary OS, I'm sure units would FLY off the shelves! Better yet, let's have Sony increase the performance of their TVs (and thus decrease profit margin/increase price) so that they can run a comparatively bloated PS4 OS, but not actually play PS4 games, while abandoning a TV OS that already has most, if not all of the apps and non-PS4 game features that the PS4 has.

Sony would be better off pulling out of the cell phone market and tv market altogether rather than light money on fire implementing your ideas.

Edit: You want Sony to increase profits? Maybe they should notice the writing on the wall and put PSVR out to pasture. The market is obviously not there for it, and we're already seeing a year on year decrease in sales despite it only being its second full year of sales, and promotions that saw its price cut in half.

Very very possible, as others have said it should even be higher. I do suspect sony is limiting the amount of consoles its shipping out though. Forwhatever reason. probably trying to avoid what happened before. Or maybe they are clearing the channels for  revised SKU.

Anyone that is aware of what sony has done all of this gen would have seen that 16M previous forcast for exactly what it was. Sony always seems to undersell their expectations maybe just only so they can come back and outperform them. Or they are opting to err on the side of caution. Either way there was no way they would only ship 16M consoles. 

Just watch as the shipment total increases every other quater until the end of the FY.

Unfortunately seeing things like this makes me feel there is very little chance of us seeing a price cut this year. Like as is there is absolutely no business sense in dropping the price. That literally would be like leaving free money on th table. They are already shipping more than twice the number of their biggest rival, and 3 times the nimber of their direct rival. 

Selling on par this year with what they managed last year. Are well on track to hit 90M sales this year. Which would mean they had another at least 17M console year.

Outside a holiday prmotion, why would they drop the price? Charity?

I actually think thats a bad idea. 

I believe an even more radical approach is better. They need to downsize every part of their company, such that every individual part is profitable. They cannot and should never resort to binding other less successful divisions to a more popular one.

Ther are companys (looking at you onePlus) that do well and are on their own smaller than sony. The Oneplus business model is proof that sony should be able to turn their smartphone business around but they just keep making teh wrong design choices all while having great internal hardware.

Its hightime sony actually invested intheir own TV tech. Be it Oled or MLED. Whatever, they dropped the ball when they opted to just aquire panels from other companies.

That's because of the holidays. It's normally lower than 2-3M.

My guess it a lot of those PS Plus subs were 3 month tryouts bought at Xmas. Luckily, it looks like most stuck around, since it only dropped by ~300K.

Also, I expect a ~$50 price cut this year. They are definitely not dropping to $199, though, except for Black Friday. 

Thats beside the point, he thought 1.6m was a high number for the shipped vs sold, its not.

With the quiet Q3, I can't see Sony not upping its target to 18 or 19 million but with the out performance of GOW, MLB the Show and Detroit, I can see Spiderman moving the needle more than they forecast.

I hope Sony doesn't underestimate demand this holiday season again.  To think how many more they could have sold during last black Friday had they not been sold out everywhere.

I think if they have a $199 bundle again this year - with choice of Spider-Man, Red Dead, God of War, etc. - they are going to sell a ton of PS4's and may even surpass their newly raised forecast.

Well, PS+ have been higher every Q. Sure it could be 3 months on Holiday, but still is the first drop. But I think on Q4 we shall be over 40M PS+