I was looking back at some of peoples' reactions to the exclusivity deal and the first EA Battlefront back in 2013, and they were surprisingly optimistic in retrospect. People were going on about how Bioware would make a new KOTOR, how DICE could be trusted to make a solid Battlefront successor, how Visceral would make a solid single player experience, how EA would probably open up a new studio or two to meet demand, and so on.
We are approaching five years since that deal was announced. In that time, EA has released two Battlefront games. They got mixed to negative reviews, and although the first game sold great, the sequel seems like it will sell less than half as much. VGChartz number indicate roughly 16 million sales combined.
For context, let's look at the era when the original Battlefront games came out, around 2004 and 2005. Within a period of five years, let's call it 2003 to 2008, we got the two Battlefront games, KOTOR 1 and 2, Star Wars Galaxies, Jedi Academy, Rogue Squadron 3, Republic Commando, the LEGO games, Empire at War, and Force Unleashed. We also got a bunch of garbage, but the games I mentioned all were at least as critically acclaimed as either of EA's offerings. As for sales, the LEGO games released from 2005 to 2007 sold 30 million. The old Battlefront games sold only slightly less than EA's iterations. The first Force Unleashed sold 7 million or so on consoles. The original KOTOR sold to about 10% of Xbox owners.
Admittedly, not every five or so years of Star Wars games was on par with 2003 to 2008. But for EA, a giant in the industry, to have accomplished so little with the series... it's sort of embarrassing.