Changed the title to be more accurate. Even in the OP you describe them as non-NFC, which is a pretty essential feature of what an amiibo is. These are simply Sony-licensed figurines.

Didn't you know? They even invented water!!!

I wouldn't say Amiibo packaging is ripped off but it's pretty standard figurine packaging. Take for example, TMNT figurine packages which date back from the 90s:

Yeah but they put too much of it in Pokemon Omega Ruby.

Which is their absolute prerogative for inventing it!

I get what you're saying. This is a fairly standard small figure package, similar to many Star Wars ones. But looking at the Amiibo and Totaku packaging, some things just seem similar such as color coding, text (name of the character) in front of the case, the large character artwork on the surface behind the case.

And you know what, I think it's totally OK. Amiibo's sold well. So it would be smart to market them similarly (if they aimed for that). It's good money and ultimately helps the IP imo.

Reminds me of that time Sony stole Nintendo's idea of making Video Games™.

As if that was the whole story. Sony actually wanted to not just make Video Games™ but NINTENDO™© Video Games™! Not a single original bone in their body.

How are these any different than Funko Pop figures?

Last I checked, they had Crash, Kratos, Aloy, Spyro, Sackboy, Heihachi, etc. Funko figures. These just look a little more like the game models.

Like most action figure-like product line you mean?