Pubg between 64k and 70k physical only. That's pretty good. Remember the physical version is only a code in a box.
I think whats amazing is the digital sales, which looks like is starting to be very important in online MP games. I think Destiny was around 50% on digital at launch.
But yeah, not sure I would get a boxed copy if the code is in a box, doesn't seem worth getting it from a collectors point of view. I dont really know why they did a physical version.
Anyway, its sold amazing, and looks like a good deal by MS to get in there first. Not sure it'll push/sell more consoles but from a high profile title, its a good move.