Alkibiádēs said:
"Nintendo only sells to kids" excuse.
Source:
https://www.nintendo.co.jp/ir/pdf/2017/170428_2e.pdf
"Let's take a look at the kinds of consumers who are purchasing Nintendo Switch. These are the results of an Internet survey that was given to consumers in the U.S. market who had linked a Nintendo Account to their Nintendo Switch system after launch. It is clear to see that purchases are primarily made by male consumers in their 20s and early 30s. The results also show good interest among consumers in the 10 to 19 age range, which we see as a sign of our expanding demographics."
|
Don't be so angry, mate. Stress is bad for your health.
I'm not saying Nintendo only sells to kids, I'm saying that Nintendo has a better participation in the kids market than Sony and MS since these two have very few. games rated E. What can a 5-year old play on PS4? LBP, Lego and Minecraft? A small kid has tons of options on a Nintendo platform. That's why you see a good participation of 10-19 old there.
And also, do you think all the 6 or 8-year old are over there answering Nintendo surveys? Another factor is that a lot of people on their 20s and 30s have small kids. Parents have an extra motivation to buy a platform that allows them to play local multiplayer (almost a Nintendo exclusive at this point) with their kids (rated E games, another Ninty exclusivity). Hell, you don't even have to buy anything else to play MK with your kid, just give half joy-con to each one and start playing.
Of course, this is not a bad thing. It's actually great that they have a big appeal with a market segment where they won't have competition while still appealing to an older demography.