Kuksenkov said: It isn't that bad. As you mentioned, Japan gets a bad rep for the simple fact that it has been such a super power when it comes to entertainment revenue (Domestic entertainment, mind you), that once it began to struggle with the economy, the impact seemed bigger than it actually is. European countries usually get all wrapped in one group/number. Japan usually stands on it's own and outsells the crap out of Europe videogames and music wise. Let me know when France's, Germany's, England's, Italy's, and Russia's music markets reach Japan's level. Then that'll be a red flag. |
Japan currently is THE 1# market when it comes to music sales for example, mainly because selling prices are much higher than in USA ( an full album in Japan can cost aroung 40~50 USD and a single easily sells for 10 USD). But if we see the raw numbers it looks like it`s dead. It`s not like it used to be in 80`s/90`s, but still good if we look revenue.
This is why I think that we also need to start to analyze Japan gaming industry as a whole, even if consoles and handelheds are decreasing, mobile may be supplating it very well, and it`s totally valid and should the developers to adapt to the new reality.
It`s just like China, China is one of the biggest markets in the world for gaming, but if we consider consoles and handelheds alone it`s almost non-existent, it`s more a problem of point of view than an actual problem, really.