The issue I think that OP has is that the top 10 sellers doesn't include smaller indie or new games, and that is just simply because while there is new content out there, it tends to not have a super massive budget because it's risky to have that in a new game, say the first GTA was created because of a programming malfunction with a micro machines clone, but now we have GTA5 which is a couple of hundred million dollars worth of game to develop and it sells an amount you would expect for this caliber of game too.
But yeah we get stuff like Watchdogs (which wasn't entirely a new IP in that it's built upon assets from a driver sequel which didn't happen) but still, new IP, lot of cash into it... no one really wanted another GTA clone with an unlikable character so it done poorly, you need to create many new IP's which are small to find one that sells well (overwatch) and then go nuts on that and create content and a community which will make sure that IP shines for years to come, you can't just start off with a half a billion dollar project, that's the logic of Star Wars The Old Republic, if there isn't an audience who will pay back your investors you shouldn't be creating a game on that scale, it's business studies 101.
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