Nintendo made us wait over a year between announcement and reveal of the NX. Roumor after roumor, leak after leak... 2 E3's passed between March 2015 (first mention of the NX) and it's unveil last week. But WHY!?
This E3, Nintendo did something unthinkable: Bring only one game. Sure, it turned out a success, but they had a system to be unveiled, and decided to reveal it with a teaser trailer 4 months later. What was the whole deal? They didn't announce games, they didn't announce features, just showed the system and its portability. So I ask, why not at - gee, I don't know - E3?
Now, last year, Nintendo also said they had a new strategy when announcing new games. They said they wanted to announce a game at least 1 year before release, which is why we didn't see Breath of the Wild at E3 2015, but rather at E3 2016. But the NX was less than a year away from release at E3 2016! It's impossible for a system to not be ready just 9 months before release, so what could be the most possible excuse Nintendo had?
Bet with bluedawgs: I say Switch will outsell PS4 in 2018, he says PS4 will outsell Switch. He's now permabanned, but the bet will remain in my sig.
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Joking aside, in hindsight it would have been a very confusing time for Nintendo. I'm glad they waited. Now, they'll have all eyes on them in January, they'll have their own special event taking place in Japan's largest convention center. I think that's more impressive than E3. And have you seen that place? 
