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Forums - Nintendo - Nintendo NX - Are 6 Months Enough Time To Advertise?

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alternine said:
FragilE^ said:
Just give it a name that is clearly distinct from the Wii so dumb consumers understands what it is.

You gotta understand that most consumers aren't like us like Shokio said. They're not gonna take the time to do 24/7 research like we do. We're the minority.

That is exactly why it has to be clear. What are you.. what? :o



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RolStoppable said:
superchunk said:

I think my 'always right' mantra bugs you because I have a better track record than you do. 

Wii U is not a terrible product. It is a great product with no message to drive its value. All in all, its a product where you either get why the gamepad is awesome or you just hate it.

Hopefully Nintendo has learned why Wii with its unique controller was a stellar market success story and Wii U with its unique controller was not. 

Price?
Wii was selling for over $400 on ebay for two years after launch. While WiiU was at $250-300 within months after launch. Nope not price.

Power?
Wii was basically a turbo powered Gamecube and its gap with PS360 is greater than WiiU's with PS4/XB1. WiiU also had the technical cability to run all of the same graphical technologies, at a lower scale of course, as PS4/XB1. Lack of 3rd party games was not lack of power, it was combination of barrier on developing games for WiiU's PowerPC architecture with no middleware support to allow simple scaling against its low install base. Wii's was lack of power, WiiU was lack of middleware to make easy ports.

OS?
WiiU OS is still faster, more flexible, better personalization and easier to use than PS360/PS4/XB1. There are some features WiiU doesn't do, but the user experience is better in almost every way, especially when you consider the gamepad.

Comfort?
Gamepad is not heavy, is a dual analog controller and allows you to play in far more comfortable positions due to off-TV support. ProController is crazy light and extremely long battery life. As with going between PS/MS, as soon as the layout is normalized to you, the controllers are very comfortable.

Network?
I don't see any differences playing same games on the different systems. COD is a perfect example that multiplayer is considerably the same between them all. Game sizes / team sizes / voice / etc are all the same. Only difference I can note is the party system that is built-in to XBL and PSN. 

Content?
WiiU absolutely kills the others when it comes to exclusives. All of the games that people clamour about with PS4/XB1 are 3rd party. Nintendo lives on its own IPs. WiiU has a multitude of excellent exclusive content (as well as duds like SFZero).

Of course, content is where its value should have stood out. Content should have been able to demonstrate 1) this is not a Wii AND 2) I MUST play with the gamepad. That is the failure.

Summary, it wasn't a terrible product. It was an awesome product with a terrible vision and delivery. I think NX willl demonstrate why you want a controller with a screen.

Your "always right" mantra is an easy target to pick on, especially because you are wrong more often than not. You should know me, so you can expect that I remember several occasions of your wrongness that were absolutely embarrassing. I will not list them in this post and I won't name them in this thread at all, unless you decide to act in a manner that makes me feel that you deserve to get wrecked.

You've written a longwinded explanation that starts off by comparing Wii and Wii U, but then quickly shifts to compare Wii U with other consoles. It concludes with the statement that NX will demonstrate why you want a controller with a screen. You are basing this on the Eurogamer rumor, but said writeup says that the screen will go into a dock while the controller parts will be detached. Get it? If Eurogamers is correct, then NX won't have a screen controller.

You two are more entertaining than the thread topic. Ahem...On topic, wasn't the Wii-U grossly under advertised? I have seen MUCH more tv time for PS4 and XBO that I did for the Wii-U. This is going from observations based off a combo of Canadian and American tv since the Wii-U launched.



- "If you have the heart of a true winner, you can always get more pissed off than some other asshole."

Wii wasn't unveiled until less than 6 months before launch.

Wii U was unveiled a lot earlier, and people got tired of it before it launched. The hype dried up a long time before launch.

If anything, Nintendo should probably hold off until January, and then just pump it up with new announcements every week until launch.



I describe myself as a little dose of toxic masculinity.

Sure, they just have to do it right.



                                                                                     

Jumpin said:

Wii wasn't unveiled until less than 6 months before launch.

Wii U was unveiled a lot earlier, and people got tired of it before it launched. The hype dried up a long time before launch.

If anything, Nintendo should probably hold off until January, and then just pump it up with new announcements every week until launch.

 

I definitely remember hearing about the Wii in 2005 where at the time it was called the Revolution.

If NX is known before the Holidays it could potentially sway some PS4/XB1sales, so there's definitely reason to reveal sooner than later even if they don't start heavily promoting it until 2017.



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RolStoppable said:

Your "always right" mantra is an easy target to pick on, especially because you are wrong more often than not. You should know me, so you can expect that I remember several occasions of your wrongness that were absolutely embarrassing. I will not list them in this post and I won't name them in this thread at all, unless you decide to act in a manner that makes me feel that you deserve to get wrecked.

You've written a longwinded explanation that starts off by comparing Wii and Wii U, but then quickly shifts to compare Wii U with other consoles. It concludes with the statement that NX will demonstrate why you want a controller with a screen. You are basing this on the Eurogamer rumor, but said writeup says that the screen will go into a dock while the controller parts will be detached. Get it? If Eurogamers is correct, then NX won't have a screen controller.

Obviously I'm not right 100% of the time, but my track record is certainly more often right. Sure you could cherry pick your results to 'prove' otherwise, but meh that is poor taste and not worth of either of our time. We should keep our time to picking on others.

My explanation focused on where the comparisons made sense. Wii when focusing on known success of a console where you adamtly have stated Nintendo did a great job and then with current gen hardware where Wii comparisons are out of context. If that is confusing, I can update the list.

I've stated well before (years ago when Nintendo converged hardware divisions) Eurogamer that NX would be a console with portable and home functions. For this to work the portable would have to have a screen and I have said previously, and now, that it could be used similar to a gamepad when you are home. Of course the docking patent supports the idea that the dock or supplemental device would enhance TV gameplay and thus yes that would mean you are using a proController instead. Basically, there is nothing in the concept of NX having gamepad like qualities and a docking station that is contradictory.

edit: I ignore the eurogamer articles assertion of a detachable controllers as I don't think it means you pull full controllers out and play. I think it means you have a heavily personalizable controller where you can remove a thumbstick and add a d-pad, etc.



Einsam_Delphin said:
Thread should have a poll, but maybe you already knew the vast majority would answer yes.

Didn't think to add a poll but after Wii U's horrid marketing I think we can be skeptical at how they'll handle it. I'm actually surprised at the amount of people saying yes. Might be getting setup for disappointment...again.



"Say what you want about Americans but we understand Capitalism.You buy yourself a product and you Get What You Pay For."  

- Max Payne 3

alternine said:

Didn't think to add a poll but after Wii U's horrid marketing I think we can be skeptical at how they'll handle it. I'm actually surprised at the amount of people saying yes. Might be getting setup for disappointment...again.

 

I think most people think the question is strictly "Is 6 months enough marketing time?" like you have in the thread title. If you're asking "Will Nintendo market NX well?" then yeah that's more up in the air, but time has nothing to do with it. Wii and Wii U had the same amount of time, yet one's a success while the other a failure. It's all about the product itself and how they advertise it.



teigaga said:
Lol, of course. If anything 6 months of marketing is too much.

Consoles are not heavily marketing until 2months before launch.

Yes, release the damn thing already.

It's logical to ask the question, why market something if you don't even have a product the consumer can actually buy?

So the only reason you market before release is to create this "bang effect" and make sure the release period is as successful and powerful as possible, that you create the perception that your product is "hot" and quickly build a user base big enough to convince developers to start developing more games.

I can't see how you benefit from a marketing period much longer than 6 months. In fact, many video games are being announced far too early, and the long wait risks getting gamers tired and lose interest. Devs like Bethesda, Activison and Ubisoft have realized this. They seem to think even 6-9 months is enough to create enough awareness of a new game before release, but of course sometimes you can't avoid delays and with multiplayer games there can be betas and trial periods and whatnot.

I can see why Microsoft felt they had to announce the Scorpion early, but you can already feel that the time between announcement, June '16, to release, October '17 is too long. You can already feel that the buzz and enthusiasm has decreased and that the initial feeling of gamers being impressed has been replaced with a feeling of apathy, that gamers already sort of take the Scorpion for granted. And as a marketer you don't want that.

For NX it would be ideal with a September announcement, early March release.



SpokenTruth said:
PS4 announced in Feb 2013 and launched in Nov 2013. A difference of 9 months.
XOne was announced in May 2013 and launched in Nov 2013. A difference of 6 months.


It seems like consoles are being released much nearer their official unveiling period than usual now.

Wow, that's a shorter time than I recalled.

They really get it. I hope Nintendo does too.

How long time between announcement and relase was it with PS3, X360, Wii and Wii U?