| teigaga said: Lol, of course. If anything 6 months of marketing is too much. Consoles are not heavily marketing until 2months before launch. |
Yes, release the damn thing already.
It's logical to ask the question, why market something if you don't even have a product the consumer can actually buy?
So the only reason you market before release is to create this "bang effect" and make sure the release period is as successful and powerful as possible, that you create the perception that your product is "hot" and quickly build a user base big enough to convince developers to start developing more games.
I can't see how you benefit from a marketing period much longer than 6 months. In fact, many video games are being announced far too early, and the long wait risks getting gamers tired and lose interest. Devs like Bethesda, Activison and Ubisoft have realized this. They seem to think even 6-9 months is enough to create enough awareness of a new game before release, but of course sometimes you can't avoid delays and with multiplayer games there can be betas and trial periods and whatnot.
I can see why Microsoft felt they had to announce the Scorpion early, but you can already feel that the time between announcement, June '16, to release, October '17 is too long. You can already feel that the buzz and enthusiasm has decreased and that the initial feeling of gamers being impressed has been replaced with a feeling of apathy, that gamers already sort of take the Scorpion for granted. And as a marketer you don't want that.
For NX it would be ideal with a September announcement, early March release.
