A sub branch of a sub branch is going to be far more in the dark.  And Nintendo Spain doesn't deal with filing trademarks, copyrights, applying for electrical certifications and device marks, preparing 3rd parties (Massive would work with NoE, not NCL), preparing distribution, etc...on the level, or at all, that NoE does. 

If NX is a 2016 device, it is not possible that NoE and NoA are not well informed about the device already.  They have to know before developers and publishers know.  Could you imagine Massive calling up NoE and asking them about questions about the SDK, the user interface, how the eShop works in game, how do they enable feature whatever, or something technical and NoE saying they don't know anything about it?   This whole premise that NoE and NoA doesn't know is silly.

Yeah, ok.  Reggie does all the trademark work, files for UL listings, applies for copyrights, translates the entire SDK himself, prepares the distribution chain, allocates retail shelf space and advertising materials, writes all the legal documentation, establishes the ToS, performs all Lot Checks, generates the eShop accounts (for devs), writes and verifies all the Technical Certification Requirement checklists,  and on and on and on...  You really do not know what is involved with launching a product like this. 

This isn't a simple Nintendo Direct video.  It takes a lot of people from dozens of different disciplines and fields of work.  Claiming only the execs know anything right now is absolute madness.  While not all of them will have full knowledge of everything, literally dozens if not hundreds of people at NoA and NoE know intricate details of various aspects of the system.  It is absolutely imperative that they do.  They have to.  It's what those branches are there for.