sony is a corporation more big that his gaming division, why they have to lose more and more money with price cuts? this is not a sports situation, this is a bussines, if sony put a price cut and the things dont change, worst thing could happen to the Sony corp, with many losses the play station 3 right now is like a cancer or a disease to sony corp, remember that the playstation 3 now have the lowest price in japan (have the price cut that many americans hope right now) but cant push the ps3.