It doesnt matter anymore. Sony missed the price cut boat a few months ago. Even if they cut it by $300 the Wii is still cheaper and more popular. I don't know what they can do, the momentum has shifted too much. Even if they cut the price to $300 (which would cost them billions) they don't have the games to push the system. Maybe they will have some killer games next year, but if they keep getting outsold 5-1 or worse (8-1 in Japan) for the rest of this year it won't matter.