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So basically Sony can cut their prices and ruin themselves or they can stay at 600$ and ruin their console business...

 This is one of the worst situations a console manufacturer ever was in. Without any real Blockbuster games in 2007 (Stop saying "Lair" now...one week above 40k in the US is not going to save anything. And 40k is very optimistic...very...) Sony will lose even more money and even more marketshare to their competitiors. If May is weaker than April for Sony (and it will be, because Japan numbers are declining, US numbers too and the last bit of european Launch hype is gone now) we should really askourselves what could happen next? I remember a post from a Sony fan: "If the PS3 drops below 100k a month they are in real trouble." And he meant US. Well they are in trouble now, aren´t they?

There´s just one reason Sony Computer Entertainment is still alive and that´s the other Sony devisions... basically the PS3 is a Gamecube with Final Fantasy instead of Mario and Metal Gear instead of Metroid... but without Zelda. And with a 600$ price point.

Sony, open your eyes! This is not about "winning" anymore, this is about survive - and you won´t if you don´t think of a new direction...