Not sure is someone posted this reaction video yet lol:

To reiterate, we are not making money on Rift hardware. High end VR is expensive, but Rift is obscenely cheap for what it is.

— Palmer Luckey (@PalmerLuckey) January 6, 2016

I dont get it. Why is it so expensive? I mean its just a screen, a hunk of plastic and a HDMI socket??

I think the other parties in VR will look at the reactions and base their price accordingly.

The best thing about PSVR is the growing list of games and knowing some of their big internal studios will support PSVR such as Poly and Evolution.

RIGS being part of Esports will help to and I'm sure GTS will help immensely with their competitions, GT Academy and driver training they have.

I suppose it seems Sony has a decent road map as to how and when to do what and with whom when it comes to PSVR.

Sony would have to sell it's headset at a loss if they want to sell much below Occulus, either that or it will be considerably inferior tech and so not as good an experience, and possibly even a bad experience (dizziness / headaches / nausea).

VR as a consumer device is more or less DoA. The question is whether it can be put to viable commercial uses. Walkthrough movies, gaming arenas, virtual tours...

I have a really hard time believeing that.

My guess:

a) shes lying to lessend the bad PR right now 

or

b) they really messed up the design of it, or the component contracts.

They where saying for a really long time they would target the mainstream, and the price was going to be around 350$.

Dont think they pulled those numbers outta thin air, I think someone calculated the peices and put it together to get that amount.

Either they where forced to go with a weirdly costly component some places, that drove prices up, or they got the shaft when it came time to contracts on getting said peices of components.

OR 

Shes lying and they are selling them at profits.

Or.... they just planned or designed things better? more gifted workers, working on it for longer? make smarter choices?

Maybe they have better bussiness contracts, so they get components cheaper?  Just because company a) makes something, doesnt mean company b) cannot make something like it cheaper.

I simply refuse to believe this is as cheap as its currently possible to make VR headsets.

What content will be available if you got one day one?

Someone on the PSVR subreddit made a pretty good post IMO about why PSVR could be much cheaper:

I still expect the PSVR to be $399 or less, for a number of reasons:

1. R&D was likely substantially cheaper, as the work done on the PSVR likely worked in tandem with other Sony products. The work done to improve screen technology applies to Sony's cell phones and televisions. The optics were done in tandem with Sony's work on camera lenses. The software work is part of the Playstation line. They also have manufacturing and distribution channels in place. Sure they are spending resources on development, but they already have talent on salary and they have a long history of related R&D.

2. The physical product has less bells and whistles. The Oculus has two custom screens that are made for VR. Sony is using a single screen that is likely very similar to the phones they make. Oculus has built in, custom headphones. Sony does not. Oculus is using a custom fabric shell (using a material they developed in house), while Sony is using cheaper and easier to manufacture plastic. Oculus is using a custom camera system, while Sony is using what is likely a cheaper camera (which has been on the market for 2+ years). Oculus is using a custom DAC/Amp for audio, whereas Sony is likely using cheaper electronics that already exist in other Sony products.

3. Sony likely has better relations with suppliers and manufacturers (for the things they don't do in house), meaning they can likely leverage lower costs.

4. Sony has more ability to recoup costs through first party software and licensing deals. They can also eat costs to maintain a competitive advantage over their console competitors and use the option of VR as a selling point for their whole Playstation brand.

Note: I'm not sure how accurate all the info at point #2 is.

OT: Oculus really should have an option to buy the damn thing without the XB1 controller and 2 games