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Forums - Nintendo - Nintendo president: Nintendo NX is in steady development, no rush into market

Mummelmann on 06 January 2016
RolStoppable said:
tak13 said:

My biggest fear! I find it too risky releasing in the middle of xboxone and ps4 lifetime, probably when sales for both will peak ( as usually in the third year, especially after price drops), and from gameline aspects it's the best year for both. 

People's interest will be strictly attached to 8th gen consoles, what would this mean for the NX... While 2017 release can be near to xbox one and ps4 successors, mainly for xbox one! 2017 release of nx could force sony and especially ms to release their new consoles soon after NX 2018/19 (if nx is something that will create a ''storm'' of course) starting from scratch and giving to Nintendo the competitive edge...

Althougth, xbox one might not be forced by NX to get a successor earlier, but due to ps4 dominance, ms may want to pull the rug from under sony's feet by releasing xboxone successor earlier than expected, which  would probably be more powerful than ps4, as a result stealing its thunder but  hereupon sony could  answer with ps5... xbox/ps2 -> 360/ps3 situation repeatition m, schedule-wise... (As for NX, I don't really doubt that 2016 release could probably succeed, I just express my anxiety.)

(...)

People, you need to get with the times. Most third parties have stopped to consider Nintendo a part of the loop in 2003. The concept of generations where similar systems compete against one another doesn't apply anymore, because in such a scenario Nintendo is doomed to the status of "we want to be like them, but we really aren't", thanks to the majority of third party multiplatform games being missing. The Wii U is the system that proved this to be true.

Nintendo already talked about a brandnew concept for NX, so it looks like they finally understood what's up. This is the point where we could talk about blue ocean theory, but most people don't grasp it. In a nutshell, blue ocean theory is about offering different values and creating a space in the marketplace for the product you want to sell. If Nintendo applies this concept properly, then NX will be neither too late or too early to the party in comparison to Sony and Microsoft. They will have a different product altogether, so comparisons won't make much sense. Of course it isn't easy to create a blue ocean product, but it's not like Nintendo has a choice (see: first paragraph).

As for the part of your post that I snipped, you said that the goal has to be to bring back the N64 and GC audience. You deserve a good smacking for that. The goal shouldn't and cannot be to aim for an audience that didn't move Nintendo above the bar of disappointment and failure, respectively.

This is a once in a blue moon moment; I agree 100% with a RolStoppable post!

Good post and excellent points; the whole (likely faulty) theory of a 2017 launch of NX hinges upon a Nintendo set on competing directly with the Xbox and PS brands, that's a huge misconception and there is no proper indication that this is their intention. I stick by my 2016 notions, there is literally no sense in keeping the status quo, let alone allow further decline and an even more tarnished reputation in the industry. My guess is we'll know a lot more before Q1 is over.





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Pavolink on 06 January 2016
RolStoppable said:
tak13 said:

My biggest fear! I find it too risky releasing in the middle of xboxone and ps4 lifetime, probably when sales for both will peak ( as usually in the third year, especially after price drops), and from gameline aspects it's the best year for both. 

People's interest will be strictly attached to 8th gen consoles, what would this mean for the NX... While 2017 release can be near to xbox one and ps4 successors, mainly for xbox one! 2017 release of nx could force sony and especially ms to release their new consoles soon after NX 2018/19 (if nx is something that will create a ''storm'' of course) starting from scratch and giving to Nintendo the competitive edge...

Althougth, xbox one might not be forced by NX to get a successor earlier, but due to ps4 dominance, ms may want to pull the rug from under sony's feet by releasing xboxone successor earlier than expected, which  would probably be more powerful than ps4, as a result stealing its thunder but  hereupon sony could  answer with ps5... xbox/ps2 -> 360/ps3 situation repeatition m, schedule-wise... (As for NX, I don't really doubt that 2016 release could probably succeed, I just express my anxiety.)

(...)

People, you need to get with the times. Most third parties have stopped to consider Nintendo a part of the loop in 2003. The concept of generations where similar systems compete against one another doesn't apply anymore, because in such a scenario Nintendo is doomed to the status of "we want to be like them, but we really aren't", thanks to the majority of third party multiplatform games being missing. The Wii U is the system that proved this to be true.

Nintendo already talked about a brandnew concept for NX, so it looks like they finally understood what's up. This is the point where we could talk about blue ocean theory, but most people don't grasp it. In a nutshell, blue ocean theory is about offering different values and creating a space in the marketplace for the product you want to sell. If Nintendo applies this concept properly, then NX will be neither too late or too early to the party in comparison to Sony and Microsoft. They will have a different product altogether, so comparisons won't make much sense. Of course it isn't easy to create a blue ocean product, but it's not like Nintendo has a choice (see: first paragraph).

As for the part of your post that I snipped, you said that the goal has to be to bring back the N64 and GC audience. You deserve a good smacking for that. The goal shouldn't and cannot be to aim for an audience that didn't move Nintendo above the bar of disappointment and failure, respectively.

 

That's why many of us will love the shared library. You can buy one device and have a very complete library, without the need of a lot of third parties. On top of that, Nintendo will need to do only one entry in some franchises: 3D Mario, 2D Mario, Mario Kart, Smash, etc. That will free some resources to new IPs or forgotten ones to come back.



Proud to be the first cool Nintendo fan ever

Number ONE Zelda fan in the Universe

DKCTF didn't move consoles

Prediction: No Zelda HD for Wii U, quietly moved to the succesor

Predictions for Nintendo NX and Mobile


Aeolus451 on 06 January 2016
RolStoppable said:
zippy said:

Firstly Nintendo have to cater for their hardcore crowd, they are the sure thing and the ones that have carried Wii U through the gen. Nintendo aren't going to get a majority PS4/XB1 owners to jump to NX, because as proven thus far they aren't willing to buy a Nintendo console just for their exclusives as good as they are. If NX is fully supported by third parties,most PS4/XB1 owners would still be reluctant because they already have access to these games. So that just leaves the old Wii crowd to aim for? or those that game on tablets/phones? I'm really not sure what Nintendo have up their sleeve, but its nice to hear they are not going to be too hasty. Who do you think they are aiming NX to Rol.

That hardcore crowd will be there as long as Nintendo makes a new Zelda or 3D Mario, because either one of those games will already be enough to make them buy a console for it. It's so improbable that Nintendo won't make sequels for these IPs that we shouldn't even entertain such an idea.

You are right that the majority of PS4/X1 owners wouldn't bite because of multiplatform games because there's no point in paying for redundancy. That just leaves everyone else, yes. Everyone else is a big number though and that's who Nintendo will be aiming for.

 


You mean the causuals? So you think nintendo can pull off another wii without it becoming another wii u?



Justagamer on 06 January 2016

I can't help but get the impression that this implies a 2017 release. Otherwise, why say this at all?



zorg1000 on 06 January 2016
Justagamer said:
I can't help but get the impression that this implies a 2017 release. Otherwise, why say this at all?

 


To let people & investors know a 2016 release does not mean it's being rushed.



When the herd loses its way, the shepard must kill the bull that leads them astray.

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Justagamer on 06 January 2016
zorg1000 said:
Justagamer said:
I can't help but get the impression that this implies a 2017 release. Otherwise, why say this at all?

 


To let people & investors know a 2016 release does not mean it's being rushed.

 

I can't help but feel, when you have to defend something has hasn't been announced, like the release date, maybe it is being rushed. If it's not being rushed, no one should say it it, or they're probably already doing it all wrong.... again. Just speculating on my part, of course. They have been working on this for awhile now, so for the amount of time they've already put into it, they shouldn't feel like a rush job. But, it does make them seem very defensive already...



Aeolus451 on 06 January 2016
RolStoppable said:
Aeolus451 said:

You mean the causuals? So you think nintendo can pull off another wii without it becoming another wii u?

For a hardcore gamer, everyone who is not them, is casual. There are only two groups of people. So yes, I mean the casuals.

And yes, I think that Nintendo can pull it off. Avoiding another Wii U will be accomplished by not falling into the trap of "we want to be like them [Sony and Microsoft], but we really aren't" and things are already looking good as far as that goes.

 


I agree that nintendo could pull it off but it's one hell of a gamble going after casuals. If it doesn't catch on...it will be another wii u. Maybe pitch NX as the family console and not the kid's console to consumers. Marketing would be key for it. If nintendo isn't going to commit fully with that then they would be better off, pandering to their fan base (with their typical games) and core gamers (3rd party games and mature themed games). Pandering to their base and core gamers would serve nintendo better in the future than messing around with the casuals/families.



AZWification on 06 January 2016
Pavolink said:
RolStoppable said:

People, you need to get with the times. Most third parties have stopped to consider Nintendo a part of the loop in 2003. The concept of generations where similar systems compete against one another doesn't apply anymore, because in such a scenario Nintendo is doomed to the status of "we want to be like them, but we really aren't", thanks to the majority of third party multiplatform games being missing. The Wii U is the system that proved this to be true.

Nintendo already talked about a brandnew concept for NX, so it looks like they finally understood what's up. This is the point where we could talk about blue ocean theory, but most people don't grasp it. In a nutshell, blue ocean theory is about offering different values and creating a space in the marketplace for the product you want to sell. If Nintendo applies this concept properly, then NX will be neither too late or too early to the party in comparison to Sony and Microsoft. They will have a different product altogether, so comparisons won't make much sense. Of course it isn't easy to create a blue ocean product, but it's not like Nintendo has a choice (see: first paragraph).

As for the part of your post that I snipped, you said that the goal has to be to bring back the N64 and GC audience. You deserve a good smacking for that. The goal shouldn't and cannot be to aim for an audience that didn't move Nintendo above the bar of disappointment and failure, respectively.

 

That's why many of us will love the shared library. You can buy one device and have a very complete library, without the need of a lot of third parties. On top of that, Nintendo will need to do only one entry in some franchises: 3D Mario, 2D Mario, Mario Kart, Smash, etc. That will free some resources to new IPs or forgotten ones to come back.

Just imagine a world with more new IPs like Splatoon and more IP revivals like Kid Icarus: Uprising! That would be so awesome.





                
       ---Member of the official Squeezol Fanclub---

wombat123 on 06 January 2016
Justagamer said:
I can't help but get the impression that this implies a 2017 release. Otherwise, why say this at all?

To not completely kill what's left of 3DS/Wii U sales and to assure the public that the NX release is planned and not being rushed to the market when it's coming out early to replace the Wii U.  If the NX is both a handheld and a console then it's going to be released in 2016 if only because the 3DS is at the end of its lifespan and sorely needs to be replaced.





zorg1000 on 06 January 2016
Aeolus451 said:
RolStoppable said:
Aeolus451 said:

You mean the causuals? So you think nintendo can pull off another wii without it becoming another wii u?

For a hardcore gamer, everyone who is not them, is casual. There are only two groups of people. So yes, I mean the casuals.

And yes, I think that Nintendo can pull it off. Avoiding another Wii U will be accomplished by not falling into the trap of "we want to be like them [Sony and Microsoft], but we really aren't" and things are already looking good as far as that goes.

 


I agree that nintendo could pull it off but it's one hell of a gamble going after casuals. If it doesn't catch on...it will be another wii u. Maybe pitch NX as the family console and not the kid's console to consumers. Marketing would be key for it. If nintendo isn't going to commit fully with that then they would be better off, pandering to their fan base (with their typical games) and core gamers (3rd party games and mature themed games). Pandering to their base and core gamers would serve nintendo better in the future than messing around with the casuals/families.

 

The gaming world isn't as black & white as simply being "hardcore" & "casual", you need to think more about individual demographics instead of splitting everybody into two broad categories. The Playstation & Xbox target demographic primarily consists of preteen-young adult males, or in other words 12-35 year old males. Neither of these platforms really cater to young children (5-11), females of really any age group and neither really has software for the family to play together.

Nintendo should once again make it a point to target these audiences that aren't being catered to by PS/XB. I'm not saying Nintendo should completely ignore the audience that is on PS/XB but Nintendo should not try to cater to them at the expense of other demographics. If Nintendo can secure a strong fan base of children, females, families, while retaining the large Japanese audience and their dedicated fan base while attracting at least some of the PS/XB audience than that would give them a pretty sizeable audience.



When the herd loses its way, the shepard must kill the bull that leads them astray.