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Forums - Nintendo Discussion - Nintendo president: Nintendo NX is in steady development, no rush into market

I think they need to be even bolder than that. They need to honestly redefine a lot of their incredibly outdated hardware/software philosophies. They need a top to bottom company rethink that is actually in touch with what the market is in 2016, not 2006 or 1996 or 1986. They need to wake up and make some real tangiable changes. 

Mobile should become their main outlet for casuals/low cost kids market. Why keep banging your head against a wall for this audience when Apple/Google sell way more than the Wii ever could dream of. Nintendo's goal here should be to become more of the top 3-5 mobile game providers in the world. This will be earn them monstrous amounts of profit and take care of this lower cost demographic. Let Apple/Google do the leg work for a change, Nintendo has access to hundreds of millions of consumers here, more than any game system could allow them. So take advantage of it.

The portable IMO should take over the position the "traditional Nintendo console" has had in the past ... that is kind of the in-between device that is relatively affordable. Today mobile tech allows for XB360 or better visuals, this is enough for most/all Nintendo IP. With such a huge leap in mobile computing power for cheap, it's time to rethink what such a platform can be. Add the ability to actually use it as a console on top of being a portable (streams wirelessly to a TV). Now you have an affordable all-in-one portable that can double as a home device for the "family/Nintendo-only" gamer that can be played anywhere with "good enough" visuals even for a TV. $200-$250.

The dedicated console concept should change for 2016, consoles are no longer popular in Japan, and since your kids/low cost market is well served by the above two pillars, go upmarket with your home-only console. The console should be very high-end so that it can handle very high end Western PC/third party games with the ability to play the same Nintendo games from the portable, just at higher effects. This also frees Nintendo from the problem of having to make two discreet software libraries, which they clearly are unable to cope with. This product should be aimed for the US/Euro markets and pro players, no nonsense like it needs to be small enough to fit inside a hobbit's living room and only consume 30 watts or electricity. Americans/Europeans don't give a shit about that stuff, go big or go home. $350, 14nm/16nm Arctic Islands GPU that outperforms the PS4 by an undeniable gap and is upgradable to 4K down the line so Sony/MS cannot simply just make a stronger piece of kit and call it a day. 

The POINT of hardware is to get people to simply have access to your games. That's all. So Stop acting like you need to go on a crusade as to why VR/HD/online/CD is "wrong" and just let people play the fucking games. Also making or obsessively focusing on any one demographic is stupid, your responsibility as a platform maker is to have a wide breadth of content that makes everyone happy, Sony understands this which is why in actuality, Playstation is far a more mainstream brand than "Nintendo" these days. 



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Soundwave said:

I think they need to be even bolder than that. They need to honestly redefine a lot of their incredibly outdated hardware/software philosophies. They need a top to bottom company rethink that is actually in touch with what the market is in 2016, not 2006 or 1996 or 1986. They need to wake up and make some real tangiable changes. 

Mobile should become their main outlet for casuals/low cost kids market. Why keep banging your head against a wall for this audience when Apple/Google sell way more than the Wii ever could dream of. Nintendo's goal here should be to become more of the top 3-5 mobile game providers in the world. This will be earn them monstrous amounts of profit and take care of this lower cost demographic. Let Apple/Google do the leg work for a change, Nintendo has access to hundreds of millions of consumers here, more than any game system could allow them. So take advantage of it.

The portable IMO should take over the position the "traditional Nintendo console" has had in the past ... that is kind of the in-between device that is relatively affordable. Today mobile tech allows for XB360 or better visuals, this is enough for most/all Nintendo IP. With such a huge leap in mobile computing power for cheap, it's time to rethink what such a platform can be. Add the ability to actually use it as a console on top of being a portable (streams wirelessly to a TV). Now you have an affordable all-in-one portable that can double as a home device for the "family/Nintendo-only" gamer that can be played anywhere with "good enough" visuals even for a TV. $200-$250.

The dedicated console concept should change for 2016, consoles are no longer popular in Japan, and since your kids/low cost market is well served by the above two pillars, go upmarket with your home-only console. The console should be very high-end so that it can handle very high end Western PC/third party games with the ability to play the same Nintendo games from the portable, just at higher effects. This also frees Nintendo from the problem of having to make two discreet software libraries, which they clearly are unable to cope with. This product should be aimed for the US/Euro markets and pro players, no nonsense like it needs to be small enough to fit inside a hobbit's living room and only consume 30 watts or electricity. Americans/Europeans don't give a shit about that stuff, go big or go home. $350, 14nm/16nm Arctic Islands GPU that outperforms the PS4 by an undeniable gap and is upgradable to 4K down the line so Sony/MS cannot simply just make a stronger piece of kit and call it a day. 

The POINT of hardware is to get people to simply have access to your games. That's all. So Stop acting like you need to go on a crusade as to why VR/HD/online/CD is "wrong" and just let people play the fucking games. Also making or obsessively focusing on any one demographic is stupid, your responsibility as a platform maker is to have a wide breadth of content that makes everyone happy, Sony understands this which is why in actuality, Playstation is far a more mainstream brand than "Nintendo" these days. 

 

Good luck with that $350 Nintendo console that will be competing with a $250 PS4/XB1 for 2-3 years.



When the herd loses its way, the shepard must kill the bull that leads them astray.

zorg1000 said:
Aeolus451 said:

 


I agree that nintendo could pull it off but it's one hell of a gamble going after casuals. If it doesn't catch on...it will be another wii u. Maybe pitch NX as the family console and not the kid's console to consumers. Marketing would be key for it. If nintendo isn't going to commit fully with that then they would be better off, pandering to their fan base (with their typical games) and core gamers (3rd party games and mature themed games). Pandering to their base and core gamers would serve nintendo better in the future than messing around with the casuals/families.

 

The gaming world isn't as black & white as simply being "hardcore" & "casual", you need to think more about individual demographics instead of splitting everybody into two broad categories. The Playstation & Xbox target demographic primarily consists of preteen-young adult males, or in other words 12-35 year old males. Neither of these platforms really cater to young children (5-11), females of really any age group and neither really has software for the family to play together.

Nintendo should once again make it a point to target these audiences that aren't being catered to by PS/XB. I'm not saying Nintendo should completely ignore the audience that is on PS/XB but Nintendo should not try to cater to them at the expense of other demographics. If Nintendo can secure a strong fan base of children, females, families, while retaining the large Japanese audience and their dedicated fan base while attracting at least some of the PS/XB audience than that would give them a pretty sizeable audience.

 

The majority of gamers are in their 30's, "core gamers" and that's what MS/sony target. I think it's a mistake for nintendo to pander to mainly casuals (non-gamers) because they are very fickle and ignorant about gaming. The wii was popular with 'em and the wii u wasn't. A good bit of casuals didn't even understand that the wii u was a entirely new nintendo console and not an accessory. Nintendo would be better off building it's fanbase by treating core gamers seriously in the long run. Nintendo can make games for core gamers and nintendo fans. Why can't it have a diverse game library?



RolStoppable said:
Aeolus451 said:

I agree that nintendo could pull it off but it's one hell of a gamble going after casuals. If it doesn't catch on...it will be another wii u. Maybe pitch NX as the family console and not the kid's console to consumers. Marketing would be key for it. If nintendo isn't going to commit fully with that then they would be better off, pandering to their fan base (with their typical games) and core gamers (3rd party games and mature themed games). Pandering to their base and core gamers would serve nintendo better in the future than messing around with the casuals/families.

I can't agree with your suggestion because every time Nintendo took that path, their sales declined. It's also a strategy that is driven by fear. It's perceived as the safe decision, but ultimately it doesn't change the trajectory a company is on. Because how you do bring in new consumers when your product is tailored to your core consumer base? Global expansion is a possible temporary solution, but it merely masks that something is off. In a few years' time you will be in the same situation again.

Nintendo has to innovate. That's not something hypothetical, it's something that they plan to do with NX. It will also extend beyond the NX platform itself.

 


They didn't support their consoles with enough mature themed games, used a normal controller right off the bat and had 3rd party support. They haven't tried that path yet. Hell, if it just did the first two, I would probably buy a nintendo console. Nintendo pumps out a lot of exclusive  games but the vast majority of those games aren't interesting. All it really has to do is make those games interesting to be more successful in the gaming market. 



Aeolus451 said:
zorg1000 said:

 

The gaming world isn't as black & white as simply being "hardcore" & "casual", you need to think more about individual demographics instead of splitting everybody into two broad categories. The Playstation & Xbox target demographic primarily consists of preteen-young adult males, or in other words 12-35 year old males. Neither of these platforms really cater to young children (5-11), females of really any age group and neither really has software for the family to play together.

Nintendo should once again make it a point to target these audiences that aren't being catered to by PS/XB. I'm not saying Nintendo should completely ignore the audience that is on PS/XB but Nintendo should not try to cater to them at the expense of other demographics. If Nintendo can secure a strong fan base of children, females, families, while retaining the large Japanese audience and their dedicated fan base while attracting at least some of the PS/XB audience than that would give them a pretty sizeable audience.

 

The majority of gamers are in their 30's, "core gamers" and that's what MS/sony target. I think it's a mistake for nintendo to pander to mainly casuals (non-gamers) because they are very fickle and ignorant about gaming. The wii was popular with 'em and the wii u wasn't. A good bit of casuals didn't even understand that the wii u was a entirely new nintendo console and not an accessory. Nintendo would be better off building it's fanbase by treating core gamers seriously in the long run. Nintendo can make games for core gamers and nintendo fans. Why can't it have a diverse game library?

 

Like I said, dividing everything into "core" & "casual" is illogical as those don't describe demographics. The audience of kids, females and families would buy and play games on consoles if they had a sufficient amount of games targeted towards them, instead it's primarily online shooters, open-world action & sports/racing sims, games that primarily appeal to teen/adult males.



When the herd loses its way, the shepard must kill the bull that leads them astray.

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Aeolus451 said:
RolStoppable said:
Aeolus451 said:

I agree that nintendo could pull it off but it's one hell of a gamble going after casuals. If it doesn't catch on...it will be another wii u. Maybe pitch NX as the family console and not the kid's console to consumers. Marketing would be key for it. If nintendo isn't going to commit fully with that then they would be better off, pandering to their fan base (with their typical games) and core gamers (3rd party games and mature themed games). Pandering to their base and core gamers would serve nintendo better in the future than messing around with the casuals/families.

I can't agree with your suggestion because every time Nintendo took that path, their sales declined. It's also a strategy that is driven by fear. It's perceived as the safe decision, but ultimately it doesn't change the trajectory a company is on. Because how you do bring in new consumers when your product is tailored to your core consumer base? Global expansion is a possible temporary solution, but it merely masks that something is off. In a few years' time you will be in the same situation again.

Nintendo has to innovate. That's not something hypothetical, it's something that they plan to do with NX. It will also extend beyond the NX platform itself.

 


They didn't support their consoles with enough mature themed games, used a normal controller right off the bat and had 3rd party support. They haven't tried that path yet. Hell, if it just did the first two, I would probably buy a nintendo console. Nintendo pumps out a lot of exclusive  games but the vast majority of those games aren't interesting. All it really has to do is make those games interesting to be more successful in the gaming market. 

 

GameCube had a ton of mature games, used a pretty standard controller, and had 3rd party support, still sold like shit at $99.



When the herd loses its way, the shepard must kill the bull that leads them astray.

zorg1000 said:
Aeolus451 said:

 

The majority of gamers are in their 30's, "core gamers" and that's what MS/sony target. I think it's a mistake for nintendo to pander to mainly casuals (non-gamers) because they are very fickle and ignorant about gaming. The wii was popular with 'em and the wii u wasn't. A good bit of casuals didn't even understand that the wii u was a entirely new nintendo console and not an accessory. Nintendo would be better off building it's fanbase by treating core gamers seriously in the long run. Nintendo can make games for core gamers and nintendo fans. Why can't it have a diverse game library?

 

Like I said, dividing everything into "core" & "casual" is illogical as those don't describe demographics. The audience of kids, females and families would buy and play games on consoles if they had a sufficient amount of games targeted towards them, instead it's primarily online shooters, open-world action & sports/racing sims, games that primarily appeal to teen/adult males.

 


So you think it would be worth it for a dev to build games for consoles that target those demographics? Maybe indie or low budget games might be. 



zorg1000 said:
Aeolus451 said:

 


They didn't support their consoles with enough mature themed games, used a normal controller right off the bat and had 3rd party support. They haven't tried that path yet. Hell, if it just did the first two, I would probably buy a nintendo console. Nintendo pumps out a lot of exclusive  games but the vast majority of those games aren't interesting. All it really has to do is make those games interesting to be more successful in the gaming market. 

 

GameCube had a ton of mature games, used a pretty standard controller, and had 3rd party support, still sold like shit at $99.

 

When you compete more directly in a standard way, the margin for error becomes less. So doing stupid things like say -- making your console look like a purple Fisher Price toy when you're trying to sell Resident Evil games (as one example) becomes much more damaging. They would have been far better of with a $250 GameCube (launch) which had a cooler looking design that didn't turn off adults, launched in 2000 (fall) instead of giving Sony a full year head start, and supported DVD playback (or at least had a DVD "Remote" that would off-load DVD royalty fees to an accessory) than going for a kids-centric design. 

If they had done those things IMO they'd have been a comfortable, very profitable no.2 that generation and probably sold in the range of 50 million systems.



zorg1000 said:
Aeolus451 said:

 


They didn't support their consoles with enough mature themed games, used a normal controller right off the bat and had 3rd party support. They haven't tried that path yet. Hell, if it just did the first two, I would probably buy a nintendo console. Nintendo pumps out a lot of exclusive  games but the vast majority of those games aren't interesting. All it really has to do is make those games interesting to be more successful in the gaming market. 

 

GameCube had a ton of mature games, used a pretty standard controller, and had 3rd party support, still sold like shit at $99.

 


It didn't have a ton of mature games compared to the competition. In regard to it's sales, what was it competing against? It's controller was not "standard" and it broke easily or got worn out quickly. it had a very weird feel to it. The console was purple. 



GameCube was a year too late to market, which sucks because the hardware itself was actually ready to go for 2000, but Nintendo didn't have games ready.

Which is a shame because the PS2 actually was a fairly poorly made system that caused a lot of dev headaches, Nintendo could have taken advantage of this, but they gave Sony a 12-18 month headstart in all regions, which allowed Sony to build a large userbase and by then it was basically game over.

Then Nintendo basically decided they would make 8-9 other unforced errors to lose to Microsoft on top of that for good measure (lets make a cel shaded Zelda game, lets make a Mario on vacation game with only tropical levels, lets make the system purple, lets say no to DVD playback and online play, etc. etc.).

This is like losing a tennis game but not really losing to your opponent, just losing on your own errors.