Nintendo president: Nintendo NX is in steady development, no rush into market

[zorg1000]

Aeolus451 said:

RolStoppable said:

Aeolus451 said:

You mean the causuals? So you think nintendo can pull off another wii without it becoming another wii u?

For a hardcore gamer, everyone who is not them, is casual. There are only two groups of people. So yes, I mean the casuals.

And yes, I think that Nintendo can pull it off. Avoiding another Wii U will be accomplished by not falling into the trap of "we want to be like them [Sony and Microsoft], but we really aren't" and things are already looking good as far as that goes.

 

I agree that nintendo could pull it off but it's one hell of a gamble going after casuals. If it doesn't catch on...it will be another wii u. Maybe pitch NX as the family console and not the kid's console to consumers. Marketing would be key for it. If nintendo isn't going to commit fully with that then they would be better off, pandering to their fan base (with their typical games) and core gamers (3rd party games and mature themed games). Pandering to their base and core gamers would serve nintendo better in the future than messing around with the casuals/families.

 

The gaming world isn't as black & white as simply being "hardcore" & "casual", you need to think more about individual demographics instead of splitting everybody into two broad categories. The Playstation & Xbox target demographic primarily consists of preteen-young adult males, or in other words 12-35 year old males. Neither of these platforms really cater to young children (5-11), females of really any age group and neither really has software for the family to play together.

Nintendo should once again make it a point to target these audiences that aren't being catered to by PS/XB. I'm not saying Nintendo should completely ignore the audience that is on PS/XB but Nintendo should not try to cater to them at the expense of other demographics. If Nintendo can secure a strong fan base of children, females, families, while retaining the large Japanese audience and their dedicated fan base while attracting at least some of the PS/XB audience than that would give them a pretty sizeable audience.