They were getting facerolled in the most important market to them.

They had no choice. If they were losing $30-$50 per system at a pricepoint of $350, keeping up with the PS4 in America and keeping an air of postivity round the platform would be more than worth the losses. Losses which are to be padded out by massive 360 and Live Gold profits.

Now, if I were in the market for an XBox One this year I would hold off on buying one. They tried to raise the price again to $400 and if that worked they would have waited for the holidays again and did the $329-$350 deals. If Sony drops the price of the PS4 this year then you could expect XBox One to get cheaper than it was in 2014.

This is of course only if you feel you could wait. If you want it now then by all means pick one up.

He didn't want one until after the price drop, obviously. He isn't a hardcore gamer. He doesn't keep tabs of this kind of stuff.

Yea, I think so, too.  This sudden reversal (or 180 ) on the price rise is very telling.  Seems sales dropped quite a bit since the rise.  I think Amazon makes it seem not so far apart, but that is only because Amazon has had it $15-$20 cheaper than anywhere else, so if you're going to buy one online they are the place to get it.

I'm also wondering if this will make a difference in the PS4 winning the following 9-10 months.  As in, will the XBO sales pick up enough on the slower months to pass the PS4, especially with all the exclusives coming out for the PS4 in the next few months, or will it follow a sales pattern closer to the Wii in its later years.  Sell ok during the first 9-10 months, but have really great sales during the holiday season.

This is a really interesting move. So what about the rest of the world in Europe and the UK the Xbox one now looks grossly overpriced in comparison.

Can we expect a promotion here too or do they literally only care about US now ?

My guess is that this price will never be raised again.

Microsoft as a whole makes their profit off the computer business. Not off Xbox, which is drifting into the red.

OfficerRaichu15
well that must have made customers who bought it last week pissed


all 73 of them??? ms saw the writing on the wall and could tell the progress they made with the mass fire sale in nov/dec was gonna be quickly gone

Every other month we get leaks from Gaf, splitting up NPD sales of certain games into bundled and unbundled and now you're trying to tell me that NPD doesn't count bundled games? Seriously?

Edit: Looks like the X1 actually did sell the most software own in December even without counting bundes, I was mistaken, I apoligize.

It's also unethical, increasing a price just so days later you can decrease it and call it a price offer, when 350 is the base price pretty much now