RolStoppable said:
Let's start over.
Nintendo is the kiddie console. That's how it has always been since competitors emerged. Except with the Wii; since adult in droves played the console, it became labeled as a casual system due to necessity. Nintendo could have the superior machine in pretty much every aspect (as seen with the SNES), but if mainstream gamers are being told that Nintendo is inferior, then they are going to believe it.
How do you propose to overcome that obstacle?
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Branding, hardware, and software. I'll give you a hypothetical while trying to remain as realistic to what Nintendo could possibly do as possible:
Nintendo releases a new console in 2016. Part of their new Nintendo Network unified platform, they call it the Nintendo Prime. (And the handheld counterpart the Prime DS) Aesthetically, it's a sleek looking black color with chrome accents. No cheap plastic. The entire console looks premium. It's smaller than the PS4 and XBO. The console still comes with a "Gamepad," but it also comes with a standard "Prime Controller." Two controllers. Both have been upgraded. The new prime controller is urganomically identical to the Wii U pro controller. The change is that the controller now has a little bit more weight. The material used feels less cheap, and it mimicks the "black with chrome accents" color scheme as the console itself. It also gains gyroscope and analog triggers, even if I hate the ladder. The Primepad is now not much larger than a PS Vita. Same premium build as the rest of the system. It's shaped more lik a controller now than a tablet. It's much more urganomic now than the original gamepad, is capacitive touch, and supports multitouch. It still has a stylus for precision. Analog sticks are still at the top. The console launches at two prices: $400 for the one with two controllers and $350 for a system with just the standard prime controller.
Because of the reduced price for materials, the Prime is launched with power. The reduced price in size means that the new Primepad costs far less to produce than the original gamepad, which means that they can put more money into making the console powerful. The console comes with a 1TB interchangable internal harddrive, which will have significantly gone down in manufacturing costs by that time. The hardware is significantly more powerful than the PS4's, which will have been three years old by the time the console is released. The OS and UI is revamped and looks much sleeker aesthetically. The "channel" system remains, but is changed to look more sophisticated and organized. All the firmware bells and whistles are top of the line and modern. Even forward thinking. It is all made to be 100% managable without the primepad, though the primepad significantly adds to the UI experience. Cloud saves and storage are all present. The console is completely BC with the Wii U and all of its eshop games are available on the Prime at launch. The console is being sold a slight loss to give it just that little bit more power, because Nintendo's new goal is to sell as many new consoles as possible this time around as more of their profits will come from software than ever before with the new unified platform.
The console launched with two killer apps. One is the new 3D Mario, and the other is a completely new IP developed by a western studio they aquired in secret. The game is M rated, has a large budget, and is being lead by Ken Levine. (He is still independant. He was recruted to head this team.) Launch window games include a new Kid Icarus game, a new exclusive rated T Contra game with a linear campaign like Uncharted, but the fun control of games like Unfamous and Sunset Overdrive, and a new M rated adventure IP from Retro. Nintendo also teased a massive open world Pokemon JRPG as their megaton game, now possible as the unified plaform allows Gamefreak to work on console hardware and simply scale the game down for the handheld version. The game has production values rivaling Zelda U, and is the big game they are using to sell this new unified platform and it's benefits to Nintendo's gaming landscape, as it would not have happened without it. It is part of the core series and the successor to the 7th generation's XY, also coming in two versions. The Prime launches with good third party support because Nintendo approached devs this time and took their feedback seriously when putting together the system.
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That's one of many ways they can change their kiddie image while still making Mario and Pokemon. They need to fix many factors, but they absolutely can appeal to those gamers.