I think Gold stands out better than just generic covers. It's very vibrant and easy to see, especially with stores lights reflecting off it

Dem golddiggers.
It's not just NOA though; NOE does it too, albeit less so than NOA.

Nintendo probably made a study that US consumer react more with gold for their products...

I don't really mind to be honest although I think the originals look better. The only one that really bugs me is Captain Toad.

The originals look much better than their gold counterparts.

It's because bling bling

If I'm not mistaking, yellow is the color the human eye see the most. So a game with a yellow cover should be seen more easily in a store, even if it's ugly.

King Midas works for Nintendo and the silly man keeps touching things.

All the originals look way better except for OG Windwaker, imo.

Wow, those originals are all superior to the tacky abuse of gold.